IB Vocab

Question 1

In advertising, what is a slogan?

Accepted Answer

A catchy phrase that represents a brand or message

Question 2

Which persuasive technique relies on logic and evidence?

Accepted Answer

Logos

Question 3

Which term refers to a figure of speech in which a part of something represents the whole, or vice versa?

Accepted Answer

Synecdoche

Question 4

What term refers to the timing of a persuasive message?

Accepted Answer

Kairos

Question 5

Which technique appeals to the speaker’s character and trustworthiness?

Accepted Answer

Ethos

Question 6

Which term refers to the angle or distance from which the panel is “viewed”?

Accepted Answer

Framing

Question 7

How does contrasting narrative perspectives highlight ideologies or values in a comparative analysis?

Accepted Answer

Demonstrates subjective truth

Question 8

Which feature is most typical of an infographic?

Accepted Answer

Statistics and visual elements

Question 9

How does repetition in a speech function as a rhetorical device and reinforce the speaker’s argument?

Accepted Answer

Intensifies emotional appeal

Question 10

Short, fragmented sentences can be used to build urgency or tension.

Accepted Answer

True

Question 11

In visual texts, salience refers to:

Accepted Answer

The most eye-catching or dominant element in the image

Question 12

Speech balloons are used to show what characters are thinking.

Accepted Answer

False

Question 13

What term describes a visual narrative created with images?

Accepted Answer

Storyboard

Question 14

What is the term for lines that suggest movement in a comic?

Accepted Answer

Motion lines

Question 15

Ethos can be established by mentioning awards or qualifications.

Accepted Answer

True

Question 16

What is loaded language?

Accepted Answer

Highly emotional or persuasive words used to sway opinion

Question 17

What role does symbolism play in conveying deeper meanings within a text?

Accepted Answer

Adds complexity

Question 18

Which principle uses urgency in marketing?

Accepted Answer

Scarcity principle

Question 19

When a speaker or writer addresses an absent or imaginary person, object, or concept?

Accepted Answer

Apostrophe

Question 20

What term describes a visual element that draws attention in design?

Accepted Answer

Focal point

Question 21

What is the primary purpose of an advertisement?

Accepted Answer

To persuade or motivate a specific response

Question 22

Which term refers to the arrangement of fonts in design?

Accepted Answer

Typography

Question 23

Which element shows a character’s inner thoughts?

Accepted Answer

Thought balloon

Question 24

What might indicate bias in a non-literary text?

Accepted Answer

Use of emotive language and selective facts

Question 25

Which term describes the space between comic panels?

Accepted Answer

Gutter

Question 26

Which term best describes the overall feel or emotional quality of an image?

Accepted Answer

Mood

Question 27

Which technique uses personal experiences to create connection?

Accepted Answer

Anecdote

Question 28

Which of the following persuasive techniques might use surveys or graphs?

Accepted Answer

Logos

Question 29

What is the main purpose of a persuasive speech?

Accepted Answer

To convince the audience of a point of view

Question 30

Which strategy presents and refutes a counterargument?

Accepted Answer

Refutation

Question 31

How does lighting affect the meaning of an image?

Accepted Answer

It can create mood, highlight subjects, or hide detail

Question 32

What term describes the use of an incorrect or outdated word in a text for a specific effect or style?

Accepted Answer

Anachronism

Question 33

What is a panel in a comic strip?

Accepted Answer

A single frame that contains part of the story

Question 34

What is parallelism in writing?

Accepted Answer

Using similar grammatical structures to create rhythm or emphasis

Question 35

Ethos appeals to the audience's emotions.

Accepted Answer

False

Question 36

What makes a website landing page a unique text type?

Accepted Answer

It blends text with interactive features to promote engagement

Question 37

What refers to how facts are presented in a news article?

Accepted Answer

Framing

Question 38

Which technique would most likely make the audience feel fear or anger?

Accepted Answer

Pathos

Question 39

Which term refers to a form of irony in which the audience knows something the characters do not?

Accepted Answer

Dramatic Irony

Question 40

Which term is used for a catchy sound or music in advertising?

Accepted Answer

Audio branding

Question 41

The use of first-person pronouns like “I” and “we” in blogs can create a conversational tone.

Accepted Answer

True

Question 42

What is multimodality?

Accepted Answer

The combination of visual, textual, and/or audio modes in a single text

Question 43

What does it mean if part of an image is in sharp focus while the rest is blurred?

Accepted Answer

The sharp area draws the viewer’s attention

Question 44

In blog analysis, what does the term voice refer to?

Accepted Answer

The writer's personality, style, and attitude as revealed through language

Question 45

What is layout in visual analysis?

Accepted Answer

The positioning and arrangement of elements on a page

Question 46

How does diction influence ethos and the reader's perception of the author's credibility?

Accepted Answer

Shapes tone and trustworthiness

Question 47

Which term refers to the use of exaggerated language to emphasize a point or create dramatic effect?

Accepted Answer

Hyperbole

Question 48

How does the use of irony enhance the effectiveness of a text’s central argument?

Accepted Answer

Highlights contradictions

Question 49

Which term refers to the intentional use of overly elaborate or pompous language to impress others?

Accepted Answer

Bombast

Question 50

What does visual hierarchy refer to?

Accepted Answer

The order in which viewers notice elements in a composition

Question 51

What does repetition help do in a persuasive speech?

Accepted Answer

Emphasize key ideas

Question 52

The term for a literary work that imitates or mocks another work, genre, or style for comedic effect or criticism?

Accepted Answer

Parody

Question 53

In blogs, register refers to the formality or informality of the language used.

Accepted Answer

True

Question 54

What term refers to the title or heading of a blog post?

Accepted Answer

Headline

Question 55

Comics can use visual metaphor to represent abstract ideas (like a storm cloud for sadness).

Accepted Answer

True

Question 56

Which term describes a brief summary or preview of a blog post shown on the homepage?

Accepted Answer

Excerpt

Question 57

Which term describes the use of an ironic or contradictory statement that reveals a deeper truth?

Accepted Answer

Paradox

Question 58

Which of the following is an example of pathos?

Accepted Answer

A touching story about a family losing their home to a flood

Question 59

What does a caption usually do in a comic?

Accepted Answer

Provide narration or context outside of dialogue

Question 60

An anecdote is a short, personal story used to support an argument.

Accepted Answer

True

Question 61

A sound effect like “BOOM!” in bold, stylized text is an example of onomatopoeia.

Accepted Answer

True

Question 62

Which of these is an example of alliteration?

Accepted Answer

“The sad silence was suffocating.”

Question 63

What does composition refer to in image analysis?

Accepted Answer

The arrangement of visual elements within the frame

Question 64

What is a call to action?

Accepted Answer

A command encouraging the audience to act

IB Vocab

Questions 69

IB Vocab

Questions 69