SMM2: Vocab Review

Creating epic content is what sets your brand apart from others.

'Content' is defined as:

Twitter, FB and Gmail are all examples of social media platforms.

This is defined as a way for businesses to interact with people (customers) online:

What does the acronym SEO stand for?

Something that you can measure (usually performance based) to help test the success of your business is:

T or F? A social media marketing plan needs to be in place before your social media efforts begin.

T or F? With social media, online world today has shifted from "one-to-one" to a "one-to-many" method of interaction.

What is the name of the first true "social media network"?

Which of the following is NOT an example of a Key Performance Indicator (KPI)?

T or F? Most teenage YouTube subscribers trust "influencer" opinions more or just as much as celebrities.

Which of the following is LEAST likely to be an example of a demographic?

Web-based technology that enables the development, deployment, and management of a social media solution of services is:

Sharing a post on FB or Insta is an example of what type of marketing strategy?

True or False? REACH refers to the number of users who have come across a business' content (marketing) on social media.

My company has never paid for an advertisement using social media. This type of growth is known as:

When you think of Target, you think of red. Strange if Target started using different colors. The colors should be __.