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Marketing IB
Marketing IB
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Marketing concepts IB
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
Which of the following is a limitation of market research?
All of the above
Inaccurate results
Researcher bias
Poor quality data
2
Which of the following is not a primary research method?
Survey
Focus Group
market analysis
interview
3
Which product development stages are characterized by high investment and a negative cash flow?
R & D and decline
Growth & Maturity
R & D , introduction
Maturity & decline
4
Brand extensions are meant to lengthen the product's life cycle during __________.
Growth
Introduction
Research &
Maturity
5
What is a difference between an agent and a retailer?
An agents does not buy the products and charges a commission.
An agent buys the products and resells the products.
6
Free trials and extremely low prices during the introduction of a product are considered:
Loss leader strategies
Predatory Pricing
Penetration Pricing
Cost plus
7
Standard Oil applied this pricing strategy to drive their competitors out of business.
Loss leader
Penetration Pricing
Premium Pricing
Predatory Pricing
8
Which is an advantage of a direct distribution channel?
Relies on retailer for sales
High costs involved in distribution
Distraction from core business
100% of sales
9
Market research conducted when the organization is facing a specific problem.
Desk research
Ad hoc research
Primary Research
Secondary research
10
Distribution Channels are part of :
Physical evidence
Place
Process
People
11
Which of the following is not part of desk research?
government publications
media articles
academic journals
observations
12
The following is not part of process:
Customer services
Cleanliness
Payment method
After sales service
13
This sampling method requires dividing the population into subgroups.
Random
Quota
Convenience
Demographic
14
International Marketing that uses the same promotion all around the world is focused on:
Adaptation
Standarization
15
Which of the following is not considered Above the line promotion?
Direct email
Radio
TV commercials
Bill boards
16
Lulu is trying to buy a flight for thanksgiving, the price changes every day as the holiday approaches.
Predatory Pricing
Cost plus
Penetration Pricing
Dynamic
17
Which of the following is not considered below the line promotion?
Customer loyalty
Celebrity endorsements
Branding
Logo
18
Which of these products is considered price inelastic?
Luxury Hand bags
Premium designer clothes
Gasoline
Organic food
19
If, Ferrari decides to open a factory in Monterrey, México this would be considered:
Joint Venture
License
Foreign Direct Investment
Franchising
20
Which aspect of branding considers the market value beyond the balance sheet ?
Brand Awareness
Brand development
Brand Value
Brand loyalty
