Chapter 11 Vocab Pt 2

Gucci markets to consumers with high disposable income who are part of the upper class.

A local restaurant conducts in-person interviews with customers to learn about dining preferences

Target tracks customer purchases to predict future buying patterns.

Procter & Gamble conducts surveys and focus groups to test consumer reactions before launching a new shampoo.

Nike's "Find Your Greatness" ad campaign appeals to consumers' desires for personal achievement and improvement.

After trying Blue Apron, a customer subscribes for weekly meal kits, having discovered it saves them time and effort.

REI targets outdoorsy individuals with marketing campaigns that focus on exploration and rugged lifestyles.

Tesla buyers generally hold positive views about electric vehicles, believing they are better for the environment.

A high school student buys Converse shoes because their favorite YouTuber wears them.

A working parent chooses a minivan over a sports car, prioritizing safety and practicality for their family.

McDonald’s offers a menu with vegetarian options in India, aligning with cultural dietary preferences.

Spotify analyzes music streaming trends from public reports to decide which artists to promote in specific regions.

Coca-Cola tweaks packaging to be more visually appealing after studies show customers associate red with excitement.