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MARKETING MANAGEMENT II Flashcards | StudBud
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MARKETING MANAGEMENT II
MARKETING MANAGEMENT II
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1
What recent technology has significantly impacted distribution channels by improving inventory management?
Augmented Reality
Artifical Intelligence
Blockchain
Virtual Reality
2
Exaggerating claims of a product or service is called
Unethical advertisement
Void advertisement
Lying
Puffing
3
___ is the process of learning one’s own culture.
Knowledge
Acculturation
Cultures
Enculturation
4
Disappointment after a purchase is called:
Post cognizance behaviour
Post dissonance behaviour
Dissatisfaction
Post annoyance behaviour
5
Parents buying toys or gifts that their children demanded is considered as _____ in the buying process.
Maintainer
Decider
Influencer
Buyer
6
Which factor is crucial in determining the length of a distribution channel?
Marketing budget
Product complexity
Customer location
Production cost
7
Which promotion mix element is more suitable ofr expensive/technical products/services?
Advertising
Public Relations
Publicity
Personal selling
8
Sia admires her boss, Tia, so she aspires to live her lifestyle and have similar possessions. Tia exerts __ influence
Friendship group
Comparative group
Normative group
Informal
9
A group to which a person either belongs or would qualify to belong to is called____ group.
membership
Informal
comparative
normative
10
Which of the following would be the best illustration of a subculture?
A group of close friends
Reference group
University/college
Religion
11
This advertisement fulfils which need:
Self esteem needs
Safety needs
Self actualisation
Social needs
12
Conspicuous consumption is:
The use of goods to indicate how happy you are
The use of goods to satisfy physiological needs.
The use of goods to gain social recognition.
The use of the cheapest goods available
13
_is the gap between the prospective customer’s assessment of advantages and costs of an offering and perceived options
Total customer cost
Total customer benefit
Utility
customer perceived value
