MKTG Concepts Ch 11: Services Need Marketing

Services are hetrogeneous its more difficult for marketers to design services for market needs

Not all services require the same level of skill.

              are tangible objects that can be purchased or resold.

Services characteristically have short distribution channels

Marketers believe that personal is the most powerful promotional tool available

There are two types of marketers for services and

The real test of service quality is customer' assessment of it.

2014 health care employments projected to account nearly     of all new jobs created in the U.S

The service sector is growing faster beacsue manufactures are becoming more

Which pf the fallowing is not an equipment based service?

Services unused in one time period can be stored for use in another

With increased competition & goverment deregulation, businesses now use