MKTG 2400 - Exam 1 Review

The belief that people will buy more goods/services if aggressive sales techniques are used.

Philanthropic responsibilities involve being a good corporate citizen.

A statement of what is to be accomplished through marketing activities _.

Making profits is the second level of the Pyramid of Corporate Responsibility.

The discovery, interpretation, and communication of meaningful patterns in data is referred to as _.

The goal of strategic planning is short-term profitability and growth.

Ethical theory that states that people should adjere to their obligations and duties when analyzing a dilemma.

Philosophy that assumes a sale does not depend on an aggressive sales pitch, but on a customer's decision to purchase.

Ethical theory that is founded on the ability to predict the consequences of an action.

If there is a consensus that an action may bring harm to others, it is likely that it will be viewed as unethical.

The relationship between benefits and the sacrifice necessary to obtain those benefits.

A subgroup of a single business or collection of related businesses within the larger organization.

Customers' evaluation of a good/service in terms of whether or not it has met their needs/expectations.

If your major is NOT marketing then it is NOT important to understand marketing fundamentals and terminology.

A business unit that generates more cash than it needs to maintain its market share.

Promotion refers to how organizations communicate with present/prospective customers about the merits of their products.

According to Ansoff's strategic opportunity matrix, a firm using the market penetration alternative would try to_.

A code of ethics is a guideline to help marketing managers and other employees make better decisions.

Defining a business in terms of goods/services rather than in terms of the benefits customers seek.

Theory of time-and-place ethics and belief that truths depend on the individuals/groups holding them.

A code of ethics can serve as an effective external control of behavior.

A thorough, systematic, periodic evaluation of the objectives, strategies, structure, and performance of the mkt org.

The main goal of a mission statement is to allow management to focus on creating an aggressive sales force.

In a SWOT analysis, the strengths and weaknesses focus on the firm internally.

For an exchange to take place, there must be at least 3 parties.