Media Audiences Revision

Whose theory is "Uses and Gratifications"

The word "demographic" refers to people's social/economic status.

What demographic would a new WOMEN'S FASHION MAGAZINE likely be targeted at?

According to Blumler & Katz, what are the four reasons people consume media texts?

What is an "oppositional reading" according to Hall's reception theory?

The word "demographic" refers to ANY sector of the population (inc. age, gender, income etc.)

The NRS Social Grade (A/B/C1/C2/D/E) categorises audiences by income.

According to Uses and Gratifications theory, people would PRIMARILY watch an ACTION FILM for:

Colour can be used to target specific audiences.

How could you describe "women" as a target audience?

According to Uses and Gratifications theory, people would PRIMARILY read a NEWSPAPER for:

The word "demographic" refers to people's incomes?

What demographic would a new HORROR FILM likely be targeted at?

"Target audience" refers to who the media text is aimed at/made for?

In the NRS social grades, ABC1 are the lowest earners and C2DE are the highest?

What is the "preferred reading" according to Hall's reception theory?

According to Stuart Hall's reception theory, all media texts are polysemic.

Which of these is NOT a way a media texts can target a specific audience:

Media texts can "position" audiences to...

The NRS Social Grade (A/B/C1/C2/D/E) categorises audiences by social class?

Which of these is NOT a reason people consume media (according to Uses and Gratifications theory)?

"Target audience" refers to who consumes the media text.

"Polysemic" means that...

According to Uses and Gratifications theory, people would PRIMARILY use INSTAGRAM for:

Which of these is NOT a demographic (but IS a relevant target audience)?