stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Creating effective content: Lecture 3 Flashcards | StudBud
Explore
/
Creating effective content: Lecture 3
Creating effective content: Lecture 3
17 terms
·
StudBud Administration
·
44 plays
Where you listening in lecture 3?
Flashcards
17 cards
F
Practice quiz
P
Host live
L
Questions
17
Answers
1
Once you know the marketing objectives, what is the next step in the process of web development
Designing a brief
Develop content
Market research
Launch the site
2
What are wireframes?
A vehicle to help with web copy development
A model to help design the brief
The layout of an individual page or page template
They help decide on colour schemes
3
Effective designs are built with.....
Good images
Good content
Wireframes only
The entire customer journey in mind
4
Look at the picture. What is this?
Blue print
Wire frame
Customer experience pyramid
Site map
5
What is localising?
Developing a site for the local community
Tailoring the web site information for individual countries
Ensuring calls to action are available
Ensuring local content is on the site
6
What is "Exposure" in the information processing stages?
Content must relate to all visitors
Content must have banner advertising
Content must be present for long enough to be processed
Content must be exciting
7
What is the capital of Norway?
Dublin
Prague
Oslo
London
8
What brand was displayed at the START of the presentation?
Burger King
Coke
Kwikfit
KitKat
9
Added costs are an implication of.....
Web copy
Colour and layout
Web design
Mobile interfaces
10
A web site is NOT.......
A marketing communication
A requirement in marketing
Strategically important
independent from the organisation
11
Certain people/actors should be involved in the design process. Select a necessary actor
Accountant
Customer services
Content developer
Cleaner
12
There are 6 tasks to undertake as part of the planning process. What is the FIRST task?
Launching the site
Pre development
Ongoing promotion
Content development
13
Look at the picture. What is this?
A site map
A blue print
A wire frame
The online customer experience pyramid
14
Why is benchmarking important?
It identifies content issues
Vital in positioning a website
It launches the web site
It support the development process
15
What are the key concepts to improving customer online experience?
Design, colour and mobility
Layout, complexity and colour
Usability, Accessibility, Persuasion
Accessibility and colour
16
What are the 2 conflicting strategies for online presence?
Upside down & wrong way around
Inside outside & outside inside
Outside - Out & Inside - In
Outside - In & Inside - Out
17
To get you started....what is my second name?
McCoy
Smith
Jones
Mckey
