HSC Marketing - Role/Influences

Question 1

A company sells microchips to Microsoft to use in their computers. What type of market is this?

Accepted Answer

industrial

Question 2

A company produces magazines on trains. This product would be focused on which type of market?

Accepted Answer

niche

Question 3

Business markets products as environmentally friendly. What factor has management responded to?

Accepted Answer

sociocultural

Question 4

Unwritten terms of a contract is defined by:c

Accepted Answer

implied conditions

Question 5

Tom cracked his screen on his phone, the store replaced free of charge. This is an eg of what?

Accepted Answer

customer service

Question 6

A phone company advertises its new phone for $400 when it actually sells $500. This is an eg of

Accepted Answer

misleading and deceptive advertising

Question 7

Plain packaging laws on smokes is what type of influence on customer choice?

Accepted Answer

government

Question 8

The strategic role of marketing goods and services is to?

Accepted Answer

achieve business objectives

Question 9

Which of the following is not an ethical issue concerning business?

Accepted Answer

honoring warranties

Question 10

The approach that focus on the marketing skill of 'selling'- promoting the product is known as?

Accepted Answer

selling

Questions 10