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Social Media Marketing & Management Quiz Flashcards | StudBud
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Social Media Marketing & Management Quiz
Social Media Marketing & Management Quiz
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Questions
10
Answers
1
"Entrepreneurship is the pursuit of opportunity beyond resources controlled." Who said this?
Prof. Ray Palmer
Prof. P. Economo
Prof. Howard Stevenson
2
The marketing mix (4Ps) refers to price, promotion, path, and product. True or false?
True
False
3
Which of the following is correct? (AIDA Model)
D: Demographics
A: Advertisement
A: Amiable
I: Interest
4
The "I" in the AIDA Model stands for 'importance'.
True
False
5
Which of the following is not a marketing communication tool?
Fax Machine
Advertising & public relations
Sales promotion
Direct Marketing
6
What hinders a company from doing well in social media marketing?
Have creative postings
Interact with the customers
Choose the right social medium for right target audience
Overload the audience with promotions
7
Which of the following best defines a "target audience"?
The number of social media followers a company has
The total population of a given area
The employees of a company
The group of people who are most likely to purchase a product or service
8
Both traditional and digital media are important to be utilized to market your product.
False
True
9
What is the difference between low and high involvement in the steps of purchasing decision?
High involvement involves postpurchase evaluation, low involvement doesn't.
High involvement involves information search; low involvement doesn't.
10
Different target audiences prefer different types of media.
False
True
