stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Ch#1 Marketing is all around you Flashcards | StudBud
Explore
/
Ch#1 Marketing is all around you
Ch#1 Marketing is all around you
26 terms
·
StudBud Administration
·
96 plays
A review of basic marketing concepts as an introduction into the world of marketing.
Flashcards
26 cards
F
Practice quiz
P
Host live
L
Questions
26
Answers
1
Advertising is an example of which Function of Marketing?
Marketing Information Management
Promotion
Product Management
Selling
2
Potential customers who share common need/want & have the ability/willingness 2 buy the product
market
marketing
market share
mass market
3
When stores ask you to fill out a survey after you make a purchase this is an example of
Product Planning
Form Utility
Marketing Mix
Marketing Information Management
4
Mr. Kim's Nail Salon is an example of.....
A Good
A Service
5
When a store decides to accept credit cards this demostrates
place utility
information utility
possession utility
form utility
6
A business that strives to satisfy customers need/wants while generating profit understands
the Marketing Concept
the Revenue Return
the Marketing Mix
the Income Interest
7
Selling pumpkins beginning in September is an example of
time utility
place utility
possession utility
form utility
8
What are tangible items that have monetary value to satisfy your needs and wants
Goods
Valuables
Ideas
Services
9
Segmenting based on where people live is an example of...
Demographic Market Segmentation
Geographic Market Segmentation
Psychographic Market Segmentation
Behavioral Market Segmentation
10
Which is NOT a function of marketing?
Promotion
Pricing
Advertising
Channel Management
11
The functions of marketing add economic value to a product. This is known as
profit
utility
revenue
income
12
The image below represents which type of utility?
Possession Utility
Place Utility
Time Utility
Form Utility
13
The activity/processes for creating, communicating, delivering, and exchanging goods.
Advertising
Selling
Marketing
Promoting
14
Businesses try to create new or improved products at higher prices than their competition.
False
True
15
Percentage of the total sales in a market captured by a brand, product, or company.
Market Share
Market
Market Segmentation
Target Market
16
What are the
economic utilities
that relate to marketing
Distribution, financing, info. mgmt., & product management
market share, target market, and customer profile
form, place, time, possession, and information
form, place, time, and promotion
17
People who have similar needs/wants and who have the ability to purchase a given product are
market
group
club
segment
18
The image below represents which type of utility?
Possession Utility
Form Utility
Time Utility
Place Utility
19
The marketing concept is to satisfy customer's needs and want while generating a profit.
True
False
20
Process
of planning, pricing, promoting, selling, & distributing goods that satisfy customers.
Market Research
Guerilla Marketing
Advertising
Marketing
21
The Apple i-Phone 7 is an example of...
A Good
A Service
22
The image below represents which type of utility?
Form Utility
Place Utility
Time Utility
Possession Utility
23
Which of the following are economic benefits of marketing?
All of the Above
New and Improved Products
Lower Prices
Added Value/Utility
24
Changing trees into wood chips to sell as mulch at a local greenhouse is an example of
time utility
possession utility
place utility
form utility
25
What are intangible items that have monetary value to satisfy your needs and wants?
Valuables
Services
Ideas
Goods
26
The image below represents which type of utility?
Time Utility
Place Utility
Form Utility
Possession Utility
