2 Unit Entrepreneurship

2-4: Choose the stage when you would most likely open a new location.

Need or Want? MP3 Player

Primary or Secondary Data? Statistics Canada

Need or Want? Item requried for survival?

Market Research is gathering, recording & analyzing data in order to reduce risk of failure

Patent gives creator of innovation sole right to make,use & sell innovation for set time period

For Maslow, which is the highest need that can only be satisfied when all other needs are met?

Completion of a survey should take less than __________ minutes

2-2: Need or Want? O2 (Oxygen)

Choose the stage when 70%-80% of business start-ups fail within the first five years

Simple demographic questions such as age and gender should be first in a survey

Primary or Secondary Data? Survey

Invention or Innovation? Cirque de Soleil

Invention or Innovation? Basketball

Primary or Secondary Data? Annual Report

Market research is the best way to see if consumers are ready for a new product

Stage when you would most likely have paid off your assets (building, vehicles, equipment)

Choose the stage when customer service is vitally important

Choose the stage when you would most likely revise your plan

Which is the first most basic need in Maslow's Hierarchy?

A survey should have a maximum of _________ questions

2-6: A survey should be pre-tested to approximately how many people?

2-1: Invention or Innovation? Trivial Pursuit

2-5: Primary or Secondary Data? Focus Group