A2 Media Studies Theory

gender theory states that gender and sexuality are ........ by society's norms & expectations

Which one is NOT one of  Propp 8 character types?

the act of spying on someone with a sexual motive

A phrase which often refers to the global dominance of US culture and values

Polysemy means

The use of contrasting themes in narratives (Claude Levi-Strauss) 

The theory that opinion leaders influence audiences but are themselves also influenced by media

The theorist of  'hyperreality'

The 'scapegoats' (people we blame)  of Stanley Cohen's moral panics theory

A media object

The German group who believed that audiences were being turned into mass consumers 

'The West vs the Rest' is a good summary of the principle of 

Famous for 'Manufacturing Consent', an examination of news values 

The process of deciding what goes in and what is left out of a media text. (Mainly print)

The cultural theorist of the encoding/decoding model

Marx: 'The ideas of the dominant classes are, in every epoch, the …… ideas"

The theory that everything is a copy of replica

the idea that men no longer have a clearly defined role in society

The dominance of an elite over the majority

According to Gramsci, hegemony is achieved, not by oppression, but by gaining