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MAK 105 Business and Marketing Flashcards | StudBud
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MAK 105 Business and Marketing
MAK 105 Business and Marketing
86 terms
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CH 19 and 20 Makeup book CH 1, 2, 3 Foundations book
Flashcards
86 cards
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Practice quiz
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Questions
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Answers
1
Which of the following is not a key quality for success?
ethics
specialized knowledge
overconfidence
integrity
2
Part of your job as a makeup artist is to keep up-to-date with trends, techniques, and:
dream-job opportunities
celebrity wardrobes
products
colleagues’ careers
3
The following items are considered extras in your toolbox:
brushes
headbands
eye drops
capes
4
Fashion makeup artists are hired as:
independent contractors
agency workers
union workers
company workers
5
Marketing is how you convey your brand through:
your skill set
your promotions and advertisements
your ability to talk to clients
your ability to work long hours
6
The best way to ensure your acting as a “professional” in the makeup industry is to:
ask others what the word means to them
reflect upon the meaning of the word
write down the definition of the word
regularly review the qualities you determined define the word
7
The most important thing during an interview is to:
be yourself
talk very little
be confident
talk about your personal life
8
A kit fee is most likely used when doing:
spa and salon work
brides and salon work
film, fashion, and television work
All answers are correct.
9
+Before-and-after photos are great to:
document your personal likes and dislikes
document details of your work
capture memories of your professional career
spend free-time
10
Your talent, skill, and image are packaged together to create:
a brand
a franchise
a company
a target market
11
The key communication skill for makeup artists is:
listening skill
intelligence
voice inflection
computer skill
12
On a job, the makeup artist is the person everyone turns to for:
money
advice
personal help
forgotten items
13
Private label is when you:
make private shopping trips for clients
buy private label product and put your logo on the product
remove product labels and replace them with your logo
buy product from outside the U.S. only and put your logo on the product
14
Clients that are overworked and tired during an appointment can be helped by:
your indifference
your technical skills
your soft skills
your small talk
15
The portfolio binder represents your:
makeup artistry skills
All answers are correct.
personal organizational skills
professional image
16
The modern version of word of mouth is:
viral marketing
referral marketing
flyers
texting
17
It is important to be a:
overconfident artist
fashion trendsetter
independent contractor
team player
18
Ethics are the moral principles by which we live and:
work
think
teach
peach
19
A great way to network with people is:
volunteering
All answers are correct.
offering services at charity events
joining the chamber of commerce
20
In order to improve your verbal communication skills you can:
ask for feedback from your client
record yourself during a session
speak slowly during the session
watch yourself in the mirror
21
When dealing with difficult customers, you should:
be assertive but respectful
all answers
think before you speak
respect boundaries
22
Good communications skills will ensure:
you say what you think
always being right
expectations are clear
there is no gossiping
23
Business cards help you to exchange information:
if you’re shy
quickly
when you’re in a hurry
so you do not feel pushy
24
The salon manager is generally responsible for:
daily operations
daily maintenance
all answers
quality of client services
25
The number two way that clients find you is:
your family
your shopping venues
your coworkers
your location
26
Your professional image consists of your outward appearance and the conduct you exhibit in the ____.
classroom
employee lounge
community
workplace
27
It will be hard for you to get hired if you:
are friendly
do not have a complete toolkit
work for no charge
work hard
28
Which of the following is not relevant to your future as a makeup artist?
image
skill
personal family history
knowledge in business
29
Portfolio photos should be:
same-size images
black-and-white images
All answers are correct.
color images
30
A strong work ethic incorporates:
doing only what your job is
being right
doing the right thing
doing only what you’re told to do
31
Estheticians must only offer services within the scope of:
their license
their salon’s business license
all answers
the school’s certification
32
Your professional image is the impression you project through:
the amount of money you spend on wardrobe
the kind of car you drive
how much you socialize
your conduct in the workplace
33
The perfect results come from:
your technical skills
having a high fee to motivate you
listening to client needs
attracting clients like yourself
34
Your photo selection in your portfolio should:
be all younger models
be the same model with different looks
not show anyone over 40
be varied looks, techniques, and environments
35
Defining your brand:
is time-consuming and can be difficult
is only for large businesses
comes naturally to anyone
takes little time to accomplish
36
You should always be aware of your use of _____________ during a session with a client.
body language
grammar
All answers are correct.
voice
37
A professional makeup artist must first develop:
an extensive portfolio
a large makeup kit
a great attitude
an expensive wardrobe
38
Your on-line portfolio is just as, and often times, more important than:
your resume
physical portfolio
All answers are correct.
client list
39
What should you do to ensure that you are staying on track with your plan or goal?
don’t set a deadline because you might fail
reexamine your goal often
read your goal every two months
write down your goal in explicit detail
40
A dream team is a combination of:
photographer, model, hairdresser
photographer, designer, hairdresser
model, designer, makeup artist
hairdresser, makeup artist, photographer, designer
41
A business plan always includes:
a set agenda
All answers are correct.
goals and the business as you see it 5 years into the future
goals and the business as you see it today
42
Within 7 seconds of meeting you, someone will make:
five impressions about you
ten impressions about you
eight impressions about you
eleven impressions about you
43
A fixed amount of money in advance to secure your services is called a:
freelance deposit
retainer
IC deposit
security
44
When placing before-and-after images in your portfolio binder, place them:
on the same page
with all before images in the first half
on opposing pages with “before” on the left
on opposing pages with “after” on the left
45
If you are running late:
offer solutions to make up for lost time
All answers are correct.
stay professional
communicate with those it will affect immediately
46
What does a strong work ethic include?
being at work as long as your clients want you to be
only giving back to those who have first given to you
supporting your manager and salon owner
supporting the receptionist in the hopes of receiving more bookings
47
Which of the following is your first opportunity to impress a potential employer?
bio and resume
resume and portfolio
portfolio and bio
cover letter and resume
48
When doing an interview in the beauty industry your appearance:
is irrelevant
counts for 10 percent
is crucial
counts for 1percent
49
In theater, film, and television productions, support roles include:
extras
All answers are correct.
secondary actors
untitled characters
50
Hiring managers make hiring decisions in the first:
15 minutes
5 minutes
20 minutes
2 minutes
51
Define communication:
the act of sharing information between two people
writing often
the act of successfully sharing information between two people
e-mail, text messaging, and cell phones
52
You can practice professional ethics through your:
work habits
all answers
human relations skills
honesty
53
It is a fact that others will mold their perceptions of you based on your:
toolbox
personal life
talent
professional image
54
A resume is a:
list of any celebrity clients
summary of a person’s education and work
portfolio
personal family history sheet
55
To help you with your image and Web site:
research other makeup artists’ Web sites
read magazines
use your friends and colleagues
ask clients for advice
56
You exceed your client’s expectations by:
creating an experience they are pleased to receive
providing great customer service
expectations meeting results
All answers are correct.
57
During the hiring process, employers have revealed that is it more about _____________ than anything else.
how talented you are
attitude and fit
the wage or salary you are willing to accept
how friendly you are
58
Which answer is a method of managing your time wisely?
being time wise
time management
time budgeting
scheduling
59
Identify the two types of goals:
immediate and one-year
immediate and future
medium and long-term
short-term and long-term
60
Once a client has expressed their thoughts, it is important to:
give feedback
give them your ideas
repeat back what was said
take notes
61
A fashion show or shoot takes:
months for prep
a day for prep
All answers are correct.
a week for prep
62
In a salon/employee situation, what is the best way to handle tardy clients?
establish your own late policy and stick to it
take the client, even if you make other clients wait
follow your salon’s late policy but still take the client, if you have room
ask the client to find another esthetician
63
What does time management teach you to do?
prioritize your tasks
reward yourself for a job well done
all answers
learn problem-solving techniques and how to use them
64
Image enhancers help you, the makeup artist, with:
communication
All answers are correct.
improving your speaking
listening skills
65
A retainer is when a company:
hires you before you leave your current position
retains you to do more than just makeup
hires you to work as needed, when needed
hires you for 2 months or more
66
As a makeup artist you can get a job with your talent, but you will not keep jobs coming in without a/an:
extensive toolbox
great attitude
expensive set of brushes
great wardrobe
67
Having a healthy, well-developed attitude includes:
having values and goals
life experience
being naive
being set in your ways
68
_____________ is/are not a toolbox extra.
Alcohol wipes
Hand mirror
Mouthwash
Brushes
69
In your makeup toolbox, tweezers are a part of your:
disposable supplies
personal items
basics
extras
70
An employee evaluation is a formal meeting where:
all answers
new goals are set or old ones are reviewed
your progress, work habits, and skill levels are discussed
compensation is discussed
71
Which question would not fit into a job interview?
How old are you?
What is your strongest skill?
What do you like most about makeup?
How would you provide excellent customer service?
72
One of the best ways for potential employers and clients to find you is:
affiliated Web sites
makeup stores
your Web site and on-line presence
Internet links
73
A mission statement is a written document that:
gives financial information
states what you do each day
states the purpose for the company
states what you want your business to be
74
The most important aspect of proper personal hygiene is:
brushing teeth
daily shower
All answers correct.
clean clothes
75
When creating your brand, you should ask yourself:
Do my clients’ makeup styles represent me?
How many years will I work?
How much can I charge?
What do I want to be known for?
76
Your appearance, communication skills, competence, and willingness are all signs of:
your personal image
your skill set
your level of expertise
your professional image
77
Which of the following is central to customer service?
retail
location of front desk
success
having a good phone system
78
Your on-line portfolio is a/an:
Web site of your work
on-line idea book
folder of future ideas for photoshoots
overrated marketing tool
79
A nonverbal communication sign that sends a negative message is:
not smiling
crossing the arms
chewing your lip
All answers are correct.
80
In the makeup industry, job interviews are conducted to hire artists as:
independent contractors
independent contractors
employees
union workers
81
As a makeup artist, fashion is a great vehicle for:
self-expression
minimizing makeup
shock value
dressing provocatively
82
Larger productions will generally be:
in film
union
in theater
IC
83
Nonverbal communication is expressed by:
tone of voice
eye contact
voice inflection
speaking
84
A key factor that will help you develop your professional image is:
organization
flexibility
supplies
All answers are correct.
85
The number one way a client finds you today is:
Web site
Internet
texting
referral
86
A written summary of a person’s educations and work experience is called a:
resume
cover letter
portfolio
bio