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Sem2 Unit 2 Jaylen Inskip Flashcards | StudBud
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Sem2 Unit 2 Jaylen Inskip
Sem2 Unit 2 Jaylen Inskip
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Questions
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Answers
1
A staff member communcating and cordinating with sponsors shows goodwill through which action
Efficient ongoing service
Expanding advertising opportunities
2
One of the benefits to a business using an advetrising agency is due to which situation?
Agency has an objective view of the marketplace
Agency may represent a competitor of the business
Business can promote its products less expensively
Business will not need to prepare a promotional budget
3
Immediately after a meeting with a potential event sponsor, an event organizer should perform which task?
Ask the meeting participants for sponsorship refferals
E-mail a copy of the proposal to the decesion maker
Adjust the pricing optios in order to obtain the sale
Send a thank you card to each of the meeting participants
4
A characteristic of a full-service advertising agency is that it containes which area
Talent agency...
Creative department
5
What portion of the license agreement specifies the exact beginning and ending dates of the contract
Terms
Warranties and obligations
License grant
Restrictions and requirments
6
Whwat is the main characterister of a full service advertising agency
It speacializesn providing creative services
It does not limit its services to promotion
7
What is a benefit to a sports team coordinating outreach projects with local commnity organizations?
Public support
Better relationship with media
Decreases the need to advertise
Attracts other athletes
8
What must an event organizaion do before creating goals
Evaluate the impact of various publicity messages
Identify good tools to deliver the public relations
Establish a good relationship with each fan base
Determine streghts and weaknessess with each public
9
A small start up that sells its products to other businesses may allocate a big part of their promotional budget to what
Publicity
Research
Personal selling
Advertising
10
Sending newsletters, acknowledging efforts, providing extra benefits, are ways that event organizers can accomplish what
Improve brands
Good service to sponsors
Advertise their product
Encourage vendor loyalty
11
When making promotional budgets, a guideline to follow is to keep them flexible due to budgets serve as which component?
Techniques
Forecast
Objectives
Concepts
12
Purchasing uniforms and equipment for a little league team is an example of publicity
False
True
13
What should every sports organization do before registering a trademark
Conduct a trademark search
Hire logo cops
Developing a licensing program
Offer guidelines for consumers
14
An event planner contacting a local business about supporting a tennis match is an example of which potential role
Spectators
Paying customers
Corporate sponsors
Participants
15
Which is a factor that businesses often consider when selecting advertising agencies?
Preformance record
Work enviroment
Staff orginization
Accounting system
16
The selection of a particular entertainer to endorse a new product should be directly linked to what part of the company
Image
Profitability
17
After presenting a sponsorship proposal Caitlin asked the company president if they had questions what did she perform
Followed up with potential client
Upsold the level of sponsorship
18
3 organizations come together and give out 200 bike helmelts at a festival display what situation does this exemplify.
Proffesional devlopment program
Public relations crisis- management initiative
Community outreach activity
Sales pitch
19
Ambush marketing uses questionable tactics to connect a nonsponsoring businesses with an event
True
False
20
An important part of negotiating a sponsorship or event involves the sponsor agreeing on which component
Fee and payment schedule
Date and time
21
Sports or event organizations need to build positive relationships with the media because they have which characteristic
The means to spread news to the masses
Thr ability to control advertising sponsors
22
Which is an example of coordinating promotional activities?
A famous athlete endorses a product in television and magazine ads
Members of the distribution channel share advertising costs.
A business advertises a product and mails free samples to customers
A business develops an annual schedule for window displays
23
What characteristic should an event planner have besides just being credible
Innovative
Trustworthy
Nuetral
Resourceful
24
A business that uses advertised speacials to attract customer interest should use displays to accomplish which action?
Overcome Interest
Displace interest
Reinforce interest
Increase interest
