OCR A Level Media Studies Adverts Quiz

Question 1

Contrast and contradiction

Accepted Answer

juxtaposition

Question 2

Media representations normally show these type of models. Which is the ODD one out?

Accepted Answer

overweight

Question 3

Which of the following does NOT appear in the Old Spice poster?

Accepted Answer

horse

Question 4

A technical code that means drained of colour.

Accepted Answer

desaturated

Question 5

A set of objects or features associated with a particular genre / category.

Accepted Answer

iconography

Question 6

What was Isaiah Mustafa's previous job before he modelled for Old Spice?

Accepted Answer

American footballer

Question 7

Complete this Old Spice slogan: Smell like

Accepted Answer

the man your man could smell like

Question 8

Another term for main, domimant or intended reading

Accepted Answer

hegemonic

Question 9

The style of the Shelter advert (it means harsh, gritty realism)

Accepted Answer

naturalistic

Question 10

Which word means 'the written text of an article or advert', not the caption or headline?

Accepted Answer

copy

Question 11

In the Old Spice Ad, who is the person with the trident (three-pronged spear)?

Accepted Answer

Neptune

Question 12

The Shelter campaign shows faces in extreme close up that are

Accepted Answer

tightly cropped and desaturated

Question 13

Organisation that monitors advertising.

Accepted Answer

Advertising Standards Agency

Question 14

The copy text of the Old Spice refers to which topical issue?

Accepted Answer

fake news

Question 15

In postmodernism, nothing is ….

Accepted Answer

original

Question 16

A term to describe modern audiences as active sharers, producers, creators and consumers.

Accepted Answer

prosumers

Question 17

Jonny W…. : Rugby player used to promote Lucozade in the 1990s.

Accepted Answer

Wilkinson

Question 18

Choose the best word: The Old Spice ad ……… the conventions of traditional glossy adverts.

Accepted Answer

contradicts

Question 19

Name of the model in the Old Spice Ad?

Accepted Answer

Isaiah Mustafa

Question 20

Adverts tend to be motivated by what emotion? (it means striving for a better life).

Accepted Answer

aspiration

Question 21

Advertising traditionally reflects a society where males are in charge. This shows

Accepted Answer

patriarchal values

Question 22

A typeface without hooks or loops

Accepted Answer

sans-serif

Question 23

One text referring to another

Accepted Answer

Intertextuality

Question 24

Advertising creates false whats and whats?

Accepted Answer

hopes and needs

Question 25

Old tagline for Lucozade: the nice part of ….

Accepted Answer

being ill

Question 26

Which artistic movement (made famous by Dali and Magritte) is referenced in the Old Spice Ad?

Accepted Answer

Surrealism

Question 27

A distinctive, memorable characteristic used to promote a product

Accepted Answer

USP - Unique Selling Point/ proposition

Question 28

Which of the three set print adverts is the least realistic?

Accepted Answer

Old Spice

Question 29

The distinctive part of Shelter's red logo is

Accepted Answer

the letter 'h' (shaped like a house)

Question 30

The Shelter advert uses harsh high key….

Accepted Answer

lighting

Question 31

The Shelter adverts adopt speak directly to the audience; they adopt a direct…

Accepted Answer

mode of address

Question 32

A theorist who talks about replica, imitation and hyperreality

Accepted Answer

Baudrillard

Question 33

Give another word for contradict, undermine, disobey or rebel against.

Accepted Answer

subverts

Question 34

The ad agency behind the Old Spice Ad?

Accepted Answer

Widen & Kennedy

Question 35

The company that makes Old Spice?

Accepted Answer

Proctor & Gamble

Question 36

Hashtags and web addresses (URLs) in adverts drive audiences on to online social media …………

Accepted Answer

platforms

Question 37

A type of ambition. Advertising appeals to this to inspire audiences.

Accepted Answer

aspiration

Question 38

Old Lucazade ads show women in what sort of role?

Accepted Answer

caring

Question 39

What claim was made in the Gareth Bale print advert, resulting in a ban imposed by the ASA?

Accepted Answer

Hydrates (and fuels you) better than water

Question 40

Old Spice's main rival?

Accepted Answer

Axe (Lynx)

Question 41

When a product is re-launched and rebranded to appeal to different audiences.

Accepted Answer

repositioning

Question 42

Lucozade's slogan ‘Aids recovery’ was replaced by what in the 1980s?

Accepted Answer

Replaces Lost Energy

Question 43

Self-reflexivity or self-referencing is like breaking what ?

Accepted Answer

the fourth wall

Question 44

‘Transparent’ text projected onto a screen

Accepted Answer

Heads Up Display

Question 45

Which islands are mentioned in the Old Spice Ad?

Accepted Answer

Bahamas

Question 46

According to Neale, “genres are instances (examples) of repetition and ……. “

Accepted Answer

difference

Question 47

Changes in audiences tastes affect the way products are promoted. Which context is this?

Accepted Answer

social

Question 48

The cultural movement based around the idea of imitation, fakery, re-invention

Accepted Answer

Postmodernism

Question 49

4 letters to remember the principles of advertising.

Accepted Answer

AIDA

Question 50

A better word than font

Accepted Answer

typeface

Question 51

A product’s image

Accepted Answer

brand identity

Question 52

Advertising tends to represent the world as a perfect ideal. A word for this perfect world is:

Accepted Answer

utopia, utopian

Question 53

Which of the following does NOT apply: The tone of the Old Spice advert is …………………….

Accepted Answer

drab and depressing

Question 54

The top level of Maslow's Hierarchy of Needs.

Accepted Answer

self-actualization

Question 55

Which famous computer game heroine was used in promoting Lucozade?

Accepted Answer

Lara Croft

Question 56

The Old Spice Ad seems to reference adverts for what other type of products?

Accepted Answer

holidays/ alcoholic drinks e.g. rum

Question 57

Mass consumption and consumerism assumes that audiences …… a set of norms and expectations.

Accepted Answer

conform to

Question 58

The Lucozade ad features which footballer?

Accepted Answer

Gareth Bale

Question 59

The copy (text) of the Old Spice Advert mentions what type of mine?

Accepted Answer

anti-perspirant

Question 60

To branch out, launch a new range of products.

Accepted Answer

diversify

OCR A Level Media Studies Adverts Quiz

Questions 60

OCR A Level Media Studies Adverts Quiz

Questions 60