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SBHS DECA Flashcards | StudBud
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SBHS DECA
SBHS DECA
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Answers
1
Face-to-face contact with clients is a characteristic of __________ promotion.
personal
formal
all
nonpersonal
2
Which of the following is a potential impact of bribery and other corrupt practices on business:
Greater efficiency
Gained resources
Decreased crime
Loss of customer trust
3
A business that effectively coordinates channel management with marketing activities is more likely to provide
free delivery
flexible credit terms
attractive product displays
good customer service
4
A person planning a budget for living on his/her own most likely needs to conduct research to calculate...
his/her current income.
the interest his/her bank pays on savings.
the cost of his/her future expenses.
how much s/he has in savings.
5
Which of the following would probably use a longer channel of distribution than the others:
An airplane
A printing press
A bag of oranges
A bottle of shampoo
6
Which of the following would be most appropriate for mass marketing:
Winter coats
Diapers
Toy trucks
Toothpaste
7
How can ill-designed questionnaires affect survey participants?
Can decrease their desire to answer personal questions
Can make them question the survey's purpose
Can make them take their time to complete the survey
Can decrease their response rate
8
Which of the following terms is often used to define creativity:
An element
A setting
A phase
A process
9
What is an advantage of using spreadsheet software programs to track and evaluate sales?
Quickly analyzes numerical data
Creates future sales contracts
Identifies potential customers
Easily generates purchase orders
10
Two similar brand promises may be carried out differently depending on their
slogans.
types of packaging.
logos.
business environments.
11
Operating costs that do not increase or decrease with changes in production are called __________ expenses.
mixed
fixed
variable
semi-variable
12
Which of the following is an internal factor that might have an effect on a business's selling policies:
Social issues
Materials shortage
Customer wants
Research efforts
13
A society in which group ties are very loose is known as a(n)...
collectivist society.
"feminine" society.
uncertainty-avoiding society.
individualist society.
14
If the test-marketing process yields positive results, the next step is
product innovation.
modification.
commercialization.
prototype development.
15
An important part of a company's overall business plan is the __________ plan.
emergency
credit
marketing
training
16
Classmates are able to communicate openly and honestly because they __________ each other.
distrust
suspect
like
trust
17
Which of the following traits are necessary in all marketing careers:
Math skills and graphic design
Teamwork and communication
Persistence and math skills
Creativity and independence
18
Which data-collection method usually takes place online?
Observation
Experiments
Personal interviews
Tracking
19
Which of the following types of business organizations reduces or limits the risk of its stockholders:
Sole proprietorship
Corporation
Franchise
Partnership
20
Which of the following is a disadvantage of using email as a communication method for global business activities:
Email is too friendly and personal for a business setting.
It can be difficult to discern tone and meaning.
Email is detrimental to the environment.
Technological problems often stall conversation.
