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8-3 Final Tricks of the Trade and Advertising Techniques Flashcards | StudBud
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8-3 Final Tricks of the Trade and Advertising Techniques
8-3 Final Tricks of the Trade and Advertising Techniques
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1
In addition to the unproven claim that "breakfast never tasted this good", this advertising technique is used
humour
plain folks
paid buzz
bandwagon
2
The trick of the trade shown in this McDonald's ad is
pun
alliteration
humour
simile
3
This commercial of a customer's testimonial regarding a foot product is an example of
paid buzz
bait and switch
bandwagon
lifetyle
4
The advertising technique best shown in this commercial is
unproven claims
happy times
product placement
facts and figures
5
The advertising technique best shown in this gummy bear commercial is
unproven claims
plain folks
humour
urgency
6
This trick of the trade allows consumers to see a comparison between a product and another item.
onomatopeia
repetition
simile
alliteration
7
What two advertising techniques are shown in this commercial?
bandwagon and celebrity endorsement
bait and switch and plain folks
plain folks and product placement
bandwagon and happy times
8
This Superman 2 movie clip shows several examples of this type of advertising technique
celebrity endorsement
lifestyle
bandwagon
product placement
9
This ad is illustrating which advertising techniques?
unproven claims and happy times
snob appeal and lifestyle
bandwagon and plain folks
emotional appeal & facts and figures
10
This advertising technique makes you feel like you need to hurry up or you will miss out.
bandwagon
facts and figures
plain folks
urgency
11
Which Trick of the Trade would best be represented by this truck ad?
Humour
Alliteration
Rhythm
Pun
12
Which advertising technique is NOT shown in this commercial?
facts and figures
celebrity endorsement
humour
lifestyle
13
The trick of the trade used in this ad is
onomatopeia
euphemism
pun
humour
14
The technique best illustrated in this commercial is
paid buzz
unproven claims
humour
emotional appeal
15
The trick of the trade evident in this old Rice Krispies ad is
onomatopoeia
pun
alliteration
rhythm and rhyme
16
When you walk into a store, the advertised iPhone 8 on sale is out of stock, but you buy the expensive iPhone 11
unhappy times
bait and swich
facts and figures
unproven claim
17
Any advertisement that uses opinion words like amazing, the best, or fantastic are using this technique
lifestyle
bait and switch
unproven claim
urgency
18
Look at this ad. It says, "Mature Skin". Which trick of the trade does this repesent?
onomatopeia
humour
pun
euphemism
19
This cat food commercial is using the advertising technique of
plain folks
snob appeal
celebrity endorsement
facts and figures
20
What trick of the trade is used again and again in this commercial?
pun
rhyme
alliteration
repetition