stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Is All Around Us Flashcards | StudBud
Explore
/
Marketing Is All Around Us
Example of a service company is:
What does CRM stand for?
Marketing Is All Around Us
15 terms
·
StudBud Administration
·
15 plays
Intro to Marketing
Flashcards
15 cards
F
Practice quiz
P
Host live
L
Questions
15
Answers
1
What does CRM stand for?
Customer Relationship Manager
Critical Relationship Monitoring
Customer Retail Market
Concept Real Method
2
Example of a service company is:
Doctor's office
Car dealership
Clothing store
Book Store
3
Channel Management is:
To inform persuade or remind customers about a product.
Understanding the concepts used to market to a select group.
How much to charge for a product in order to make a profit
Process of deciding how to get goods into customer's hands.
4
How do you already know a lot about marketing?
Because it's all around you
Because only a few products are marketed to us
Because we live in the United States
Because we go to the grocery store often
5
Which of the following is one of the seven marketing core functions?
Product/Service Management
Customer Relations
Target Marketing
Marketing Concept
6
Which of the following IS an example of Possession Utility?
Tylenol available at 7-11
List of ingredients on a package of cookies
A better camera on a cell phone
Getting a loan for a car
7
Marketing is based on the following areas of skills and knowledge:
Economics
Information Management
Communications
All the above
8
Which of the following IS NOT an example of Information Utility?
Packaging Label
Bathing suits available during warm months.
Owner's manual for a car
A television advertisement
9
What is the marketing concept?
Only A
A) Businesses should strive to satisfy customers needs.
A and B
B) Businesses should try and make a profit.
10
What is an Economic Utility
B) Market research and product design
Both A and B
A) Form, place, time, possession and information
B) Product attributes that make them satisfy consumers needs
11
Which of the following are the economic benefits of marketing?
B) Business competition and responsiveness to customers
Just A
Both A and B
A) Improved products, lower prices and economic utility
12
What is the market place?
Just A
B) The world of shops, internet and stores
A) Environment where exchanges occur
A and B
13
What are goods?
C) Items that have monetary value
Both B and C
A) Intangible (cannot touch) items
B) Tangible items
14
Marketing has improved the following products:
Tennis Shoes
Cosmetics
Cell phones
All of the above
15
What is Form Utility
Taking ownership of a product through financial transaction
Making a product or materials more useful
Having a product available at a certain time of year
Having a product where customers can buy it.
