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Social Media Strategist Part 2 Flashcards | StudBud
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Social Media Strategist Part 2
Social Media Strategist Part 2
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Questions
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Answers
1
Which of the following is not an opportunity during the SWOT analysis
Having a few competitors on social media site
Having a popular influencer as a follower on your blog
Having past experiences
Having a well liked brand character that can create engagaement
2
When trying to identify the right potential influencer for an audience what should you consider?
Reach , relevance, and resonance
Relevance, promotion and experience
Promotion, relevance and engagement
Reach, sharing and engagement
3
Which of the following is the BEST practice to follow when developing infographs
Use the different number format
Research logical flow for the data
Develop an attention grabbing headline
Create your data
4
Which of the following statements is true regarding the social media platform Facebook?
It was initailly built as a networking tool for harvard students
It was created by Mark Zuckerberg in 2005 when he was a Harvard student
It is the smallest social media site in the world
It spread to other universities and was opened to the public in 2009
5
When giving a presentaion, what should you do if there is a wide range of knowledge in your audience
Cover technical concepts in detail
Provide definitions for technical terms
Never use acronyms and abbreviations
Boast about your knowledge
6
Which of the following is NOT a persona trait for your primary target audience
They are not interested in the brand but need to buy
They are interested in the brand
They need your products
They can afford the products
7
What site would work best to promote landscaping projects to young, married people with moderate incomes
Social networking with Facebook
Microblogging with Twitter
Photo sharing with Instagram
Professional networking with LinkedIn
8
Establishing a budget for a campaign is what stage of a social media campaign
Planning
Preparation
Development
Reporting and refinement
9
Which of the following is also known as the Pareto principle
Serialized content
The 80/20 rule
The rule of thirds
Platform specific content
10
A copany has approached a popular celebrity, to send her samples and asks her to mention them in her blog. What tactic
Take advantage of organic advertising
Using keywords in their marketing campaign
Identifying an influencer
Contracting professionally written content
11
Waht type of audience is interested in your company and needs your products but cannot afford them?
Optimal target audience
Tertiary target audience
Secondary target audience
Primary target audience
12
Which of the following is not true regarding infographics?
They're a hot trend in social media
Visual images that also provide representations of data
Method of comparing two versions of content together to see which is better
Visual images that presnt complex data in a way that is quickly interpreted
13
While developing your social media presentation, you consider using the Myers-Briggs Type Indicator to assess what?
Preconceptions
Financial status
Demographics
Personality
14
Which of these metrics is not used on Snapchat
Story fallout ratio
Story percentage viewed
Story snap views
Snap completion rates
15
Which of the following is NOT true regarding podcasts
Series of media files, including audio or video files that are downloadable
The term podcast originates from a combination of "ipod" and "broadcast"
For podcasts the users device needs special software called a podcatcher
The podcatcher accesses a web feed that lists avaliable files for a podcast
16
What does a persona need to portray to represent the primary audience?
Someone who is interested, wants to share product with others, & can afford
Someone who needs the product, can afford it, and is interested in it
Viewed as brand ambassador who interacts with you on social media
A previous customer who shares your posts & responds with positive comments
17
Which type of presentation uses web syndication
Webcast
Visme
Webinar
Podcast
18
The ___ audience is the initial group of people who view or listen to your presentation and share it with others
Primary
Secondary
Target
Evaluator
19
Which of the following terms is related to the Pinterest social media platform
Hyperlapse
Boards
Header image
Visitors
20
Which of the following is NOT a role of a project manager or cmapaing manager
Determine how success will be measured
Monitor progress/ success
Gather data
Facilitate exceutive buy in for social media iniatives
21
Which of these is not an objective of a social media campaign
Has assigned metrics for meauring success or failure
Runs on a single social media platform
Well defined SMART goals
Has a mission
22
Which personality trait indicates how a person approaches the outside world
Judging/ perceiving
Thinking/ feeling
Introvert/ extrovert
Intuitive/ sensitive
23
You are trying to figure out what when you ask "Why are we doing this campaign?"
Tactics
Goals
Mission
Audience
24
To set up a business page, you must first
Develop a persona for your business
Register your company with facebook
Pay the registration fee
Create a personal profile
25
In the 90-9-1 rule, what percentage of the community of people participate and contribute sometimes
1
90
9
26
You want to direct your social marketing strategy to a small group near your store location. What segmentation would use
Psychographic
Behavioral
Demongraphic
Geographic
27
Which platform includes interactive chats and sharing features that make a video more social
Visme
Podcast
Live streaming
On demand webcast
28
Who amongst the following is eligible to manage Facebook business page settings and roles
Admin
Editor
Analyst
Moderator
29
Which type of workflow involves listing activities of each stage of the content process?
Status based
Task based
Goal based
Calendar based
30
According to the Schwartz theory of basic human values which of the following describe excitement and challenge in life
Stimulation
Benevolence
Hedonism
Self direction
31
Which of these are NOT one of the 3 R's when identifying influencers
Resonance
Reach
Relationship
Relevance
32
Which social media platform has the highest number of active monthly users
Instagram
YouTube
Twitter
Facebook
33
What is used to take a video signal and compress it to a format that can be sent out on the internet as a live stream
Encoder software
Video capture or conversion
Camera or high definition video signal
Microphone
34
What will you do to calculate the social media reach?
Add number of followers & multiply by number of people in their network
Add the number of followers you have on each social media site
Add positive sentiments and subtract negative seniments
Add the number of followers you have & how many times they respost content
35
Which of the following tasks is not associated with the community manager
Starting conversations around key topics and modererating the conversations
Developing an influencer outreach program
Developing strategies to increase engagement
Posting regular content
36
While doing a SWOT analysis, which of the following is related to the external environment of the company?
Stregths and opportunities
Strengths and weaknesses
Weaknesses and threats
Opportunities and threats
37
Which of the following statements is NOT true regarding the webcast
Content of webcast created by the producer & does not contain user content
The word webcast is a combo of "web" and "broadcast"
Live broadcast of media file such as video, to large audience over internet
It is distributed in three ways
38
What happens when social media features are added to a webinar platform
The communication starts between one presenter to many audience members
The webinar can have an unlimited number of audiences
The webinar content becomes limited to slide based presentations
39
Which of the following is NOT a benefit of a good editorial calendar?
Provides organization
Increases productivity
Defines responsibility
Defines campaign
40
Which type of audience is a group of people who view or listen to your presentation shared by an initial audience member
Primary
Gatekeeper
Target
Secondary
41
A ___ is a text link, button, or graphic that encourages users to click and engage with the brand
A/B testing
Keyword
Game dynamic
Call to action (CTA)
42
Which of the following is false regarding Facebook messenger
It is an istant messaging service that is built into Facebook
On mobile devices, messenger and Facebook are on the same app
You can add notes and labels to organize your messages and conversations
Its a way for business to take conversations off their main page and engage
43
A hobby store is trying to decide if Pinterst would benefit them. What demographic info should they consider
Age, education and occupation
Ethnicity, religion nd marital status
Age, brand loyalty and income
Geography, income and children
44
Which of the following social features is NOT part of media sharing sites?
Tagging
Testimonial
Comments
Profiles
45
What is the final stage of the social media campaign
Reporting and refinement
Preparation
Implementation and measurement
Development
