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Marketing concepts
Marketing concepts
20 terms
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#marketing #mkt #marketingconcepts
Flashcards
20 cards
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Questions
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Answers
1
What means positioning in the market?
Beeing in the mind of consumers
When you develop a research plan
When you want to improve to stand out from the competition
When you need get more sales
2
There are two major techniques: through interaction and through no interaction
Observation
Focus group
Survey
In depth interviews
3
What is the first step to do a good benchmarking?
Go to other company and buy something
Increase sales in the company
Copy companies’ strategies
Analyze inside the company and know what the problems are
4
Internal, attributes, harmful
weakness and threat
strength
weakness
threat
5
What is SBU?
Stralegic Business Unit
Strategic Business Unit
Strong Business Unit
Strength Business Unit
6
The world cup soccer for the Nike is a
Target
Strength
Publicity
Opportunity
7
A ranking of a brand, product, or company. In terms of its sales volume.
Competitive analysis
Sales Report
Benchmarking
Market Position
8
External, factors, jeopardizing the objective
Threts
Weakness
Weaknesses and Threats
Threats
9
Internal attributes that are helpful to the organization to achieving its objectives
Opportunities and Strengths
None
Strengths
Strenghts
10
Getting a group of people in a room or a place and asking them insightful questions
Focus group
In depth interview
Observation
Survey
11
KPIS must be _______ in order to be effective
Distractive
Business
Important
Quantifiable
12
It involves interaction between one moderator and one respondent
In depth interviews
Observation
Surveys
Focus Grouop
13
It takes into consideration the kinds of choice and preferences a customer base has
In-depth internal
In-depth research
In-depth survey
In-depth interviews
14
Collecting the information yourself
Internal sources
External sources
Primary research
Secondary research
15
A list of items you need to verify, check or inspect, are used in every imaginable field
Survey
Checklist
Report
Record
16
What not to do , when doing market research?
Giving consumers an incentive communicate with you
Using only the web research
Don’t do only primary market research
Using only the veb research
17
External factors that help the organization achieve its objectives
None
Strength
Opportunities
Opportunities and strengths
18
What is the meaning of SWOT?
Strengt/ weakh/ thret/ opportunity
Strength/ weak/ treat/ option
Strong/ week/ time/ other
Strength/ weakness/ Threat/ Opportunity
19
What is the purpose of using mystery shopper in a company?
Provide absolutely reliable business information
Let us know which brands are considered the best option
None
Analyze the quality of the commercial service of employees
20
It is mainly based on collecting information from different sources
Primary research
External sources
Internal sources
Secondary research
