ATAR Media terminology

Informal elements stemming from budget size that influence and place pressure on producers of media work.

An event, performance or activity that is enjoyable and engaging, designed to please others.

Repeated ways of constructing certain forms and genres of media work which, over time, become expected by audiences

Films made outside of the major studio system with budgets under $20million

values that are widely shared among a group, community or culture in a particular context.

The ways visual elements have been artistically combined or manipulated to create an emotional or intellectual response.

formal elements that influence and limit what the producer of a media work can and cannot include in a production

large, commercially based, intended audiences who consume popular media work

Publicly owned, taxpayer funded media with a smaller scale of production; financial profit is not necessarily a priority

the producer’s intended message; created through the selection and manipulation of codes and conventions

Characters, Conflicts, Settings, Resolutions and Theme are all examples of...

an audience with more specialised and focused interests, attitudes and values.

The organisation of media techniques, by the producers of media work, to create a distinctive appearance, mood or tone.

The point from which the narrative is presented; the perspective of a character, the director or the audience.

A genre of film characterised by its breaking of conventions and 'rules' designed to entertain and engage mass audiences

values that are gaining popularity among a group, community or culture in a particular context.

A Media Theory which states that audiences' response to and interpretation of media is shaped by their context & values

a director who has a distinctive style that is reflected across a body of work

The time, place and/or institution within which media work is produced.

The process whereby media producers working in large-scale institutions shape and adjust media work to increase profit.

The process where, as a result of repetition in the media, a stereotype is accepted as an accurate representation

what individuals or groups think are important and hold to be of worth

over simplified and exaggerated representations that become naturalised through repetition

The associated judgement or meaning we give to a symbol or object

the literal meaning of a symbol or object

a system of values and beliefs which influences the way a society is organised and how a group makes sense of the world

Privately owned organisations in which a financial profit motive is a major influence in the production process

The manipulation of codes and conventions to re-present a constructed world in a believable way to the audience.

Visual and Audio elements used to construct media text, which carry connotations and meaning

the way the chain of events or cause and effect are manipulated to form a story