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Duplicate of Media Literacy Flashcards | StudBud
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Duplicate of Media Literacy
Duplicate of Media Literacy
27 terms
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#medialiteracy #media #advertisements
Flashcards
27 cards
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Practice quiz
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Questions
27
Answers
1
Which of these appeals is used in this ad?
ethos
pathos
logos
2
How does the visual image in the ad reinforce the message?
uses small print to deemphasize negatives of the product
conveys humor through juxtaposition of images
shows a celebrity using the product
uses graphs and charts
3
What audience is this advertisement designed to appeal to?
children
teens
parents
people who travel a lot
4
This advertisement uses a pun to reinforce the message.
False
True
5
The purpose of this ad is to appeal to the audience's interest in -
good health
appearance
good bargains
athletics
6
How does the visual image in the ad reinforce the ad's message?
uses small print to deemphasize the negatives of the product
uses charts/graphs
it conveys humor through juxtaposition of images
shows a celebrity using the product
7
The purpose of this ad is to appeal to the audience's interest in -
celebrities
facts that support a product
good health
finding a bargain
8
This advertisement uses which of the following persuasive techniques?
ethos, pathos, and logos
ethos
pathos
logos
9
The following advertisement was designed to appeal to babies.
False
True
10
The following advertisement is aimed at which specific audience?
mothers
female athletes
obese people trying to lose weight
young children
11
This advertisement uses logos to appeal to it's audience.
False
True
12
How does the text in this ad reinforce the message?
uses statistics/facts to support claims
compares the product to an inferior product
repeats the name of the product
uses puns, allusions, or suggestive language
13
The purpose of this ad is to appeal to the audience's interest in -
traveling
athletics
appearance
celebrities
14
The following advertisement uses facts to persuade it's audience:
False
True
15
This Lucky Charms advertisement is aimed at which specific audience?
teenagers
adults
athletes
kids
16
The purpose of this ad is to appeal to the audience's interest in -
appearance
good bargains
good health
celebrities
17
How does the visual image in this ad reinforce the message?
uses puns, allusions/suggestive language
it uses charts/graphs
it conveys humor through juxtaposition of images
shows a celebrity using the product
18
What audience is this advertisement designed to appeal to?
young adults
teenagers
parents
married couples
19
How does the visual image in the ad reinforce the message?
has a stark contrast between image and background
conveys humor through juxtaposition of images
uses small print to deemphasize negatives of the product
uses charts/graphs
20
What audience is this advertisement designed to appeal to?
babies
children
athletes
parents
21
How does the text in the ad reinforce the message?
compares the product to an inferior product
uses puns, allusions, or suggestive language
presents the positive effects of using the product
uses facts to support claims
22
The following Lucky Charms advertisement is directed towards which specific audience?
kids
all people
teenagers
fathers
23
This advertisement uses an allusion to reinforce the message.
true
false
24
How does the text in the ad reinforce the message?
uses statistics/facts to support claims
repeats the name of the product
it compares the product to an inferior product
uses puns, allusions/suggestive language
25
The following advertisement is aimed at which specific audience?
people who travel a lot
parents
athletic men
children and teens
26
The purpose of the following ad is to appeal to the audience's interest in -
good health
bargains
family
athletics
27
The purpose of this ad is to appeal to the audiences interest in -
good health
good bargains
celebrities
appearances
