SEM 1 UNIT REVIEW

Team-related factors that affect brand equity include

Wrigley Field earned a rep as one of the best places to watch a MLB game. This is called brand

Which one involves writing press releases & organizing news conferences for a sport organizatio

Which one helps create the excitement & enthusiasm that make the games what they are

One of the main differences b/w pro and amateur athletes is that for the pros, the game is

Which one is an example of a celebrity endorsing an event simply by being associated with it

If Pepsi is the only soft-drink sponsor of your favorite team, Pepsi is considered a(n)

the main that many colleges sell the naming rights for their new football stadiums

A celebrity who is paid to use a product & talk about how good it is during an infomercial

One characteristic of event marketing involves promoting and selling a

What do the unorganized participants in sports have that the organized participants do not have

What is the primary reason colleges and universities sell the naming rights for new arenas?

Professional sports teams benefit their surrounding community by

What are royalties

The Charlotte Motor Speedway is an example of which category of Sports

What is the nickname for Virginia Polytechnic Institute and State University?

Which of the following is an example of marketing the sport event

Which of the following is an example of ambush marketing

What type of sporting goods are you purchasing when you buy a Lakers hat.

Which is an example of a celebrity endorsing an event simply by being associated with it?

A celebrity appearing in a commercial for a soft drink while wearing a Reebok hoodie is ?

How does event marketing differ from sport marketing

Which is true of Event Marketing

What is a male sheep called?

What might a sports organization offer a business to motivate that business to sponsor an event

A baseball game broadcast on the radio is an example of

Which of the following usually is a characteristic of the sport/event industry

the main reason that large businessess buy the naming rights to a new SE facility is because it

Which is an example of a licensed product?

The core benefits to customers who purchase sport products include entertainment, health, and

Proper exploitation of sport/event sponsorships encourages

A unique characteristic of the sport industry is that it seeks to attract markets that

When a pro football expansion team is set in a community, the economic impact might result in

Tatiana takes her lucky tennis racket to be restrung. Which SE products is she consuming:

Most sport/event products are classified as

Which of the following is an example of a licensed product

A characteristic of an event is that it is produced and consumed

Which one involves responsibility for a sport organization's licensing activities

Which of the following sport/event products is a nonsport event

A person responsible for matching up corp. w/ events that reach a target market has a career in

The team name, mascot & logo are important elements that a SE comp uses to create & maintain

The relationship between a sponsor and a sport entity is often described as a

Which of the following positions is not a sport marketing position

The basis for the licensing process is

Athletes are often considered to be particularly effective promoting products related to their

The NCAA and the Professional Golfers' Association are examples of