Test 1 Marketing Foundations

Means satisfying customer's wants and needs while making a profit.

The target market of an outdoor country music concert would NOT include the following

The price of a product should equal the value you expect to get for that product.

Consumer characteristics such as age, gender, race, marital status, income, education

As long as a business is making a profit, it is not important to consider your Return on Investment.

Consumers interests, attitudes, opinions, and lifestyles

Chicken Salad Chick adds a coupon to the back of the Opelika High School football tickets?

To get the word out and promote Smiths Station High School, they created a fun lip dub video and posted on YouTube

Selecting a good city to host the Super Bowl is an example of distribution/place

This past weekend I watched Twilight and noticed Bella using an Apple computer.

Building a customer profile based on where consumers live

Marketing that focuses on developing loyal customers who continue to purchase from the business

What does the owner of a miniature golf business provide her customers with?

Customer needs should be the primary focus of marketing

To get the word out about Volkswagon and promote their slogan “Fast Lane”, they used an unconventional method

Jennifer Anniston being given bottles of Smart water to drink is an example of

Amazon delivering items using drone technology.