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Unit 4 Test Review
Unit 4 Test Review
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Questions
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Answers
1
Marketing is describied as creating
goods
exchanges
gaps
needs
2
Which of the following is a true statement:
Bookkeeping does not use computers.
Bookkeeping records business transactions.
Bookkeeping is limited to information on sales.
Bookkeeping is the same as accounting.
3
An operations manager must determine the sequence materials will take through the production process. This is known as
site selection
expense control
scheduling
routing
4
In the marketing concept, whose point of view matters most?
Seller's
Buyer's
Planner's
Marketer's
5
The cash conversion cycle should be
as short as possible
as long as possible
at equailibrium
at a monthly rate
6
Which of the following is a capital investment decision:
How to finance investments
How to manage cash flow
How to manage inventory
How to handle accounts payable
7
Which of the following groups makes regular use of a business’s managerial accounting information:
Investors
Customers
Creditors
Managers
8
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings
Advertising
Marketing Benefits
Marketing Concepts
Marketing
9
What provides the basis for all marketing goals and actions? ( Starting Point)
Pricing
Retailing
Budgeting
Planning
10
Finance is the business function that involves managing _______
production
marketing
data
money
11
Running out of inventory can result in
Higher taxes
Higher production
more satisfied customers
Lost sales
12
The finance function is usually responsible for which of the following processes:
Operations
Producing
Budgeting
Research
13
Which is a durable good?
Tea
Lakes
Soda
A basketball
14
Decisions about fiancing refer to the
accouts payable
administration of assest
accounting department
acquisition of money
15
The 4 P's of Marketing are - Price, Place, Product & Promotion
False
True
16
Recording the finances of the business is the overall purpose of accounting
False
True
17
Which of the following financial reports provides estimates of when, where, and how much money will come into and out
Cash Flow Statement
Balance sheet
Income Statement
Bank Statement
18
Money owed to the business is known as
equity
assests
Accounts receivable
Accounts payable
19
Which of the following activities is an aspect of marketing a service:
Finding out customers’ favorite coffee flavors
Offering a new, improved and updated cell phone
Advertising the state of Michigan on television
Determining how much to charge for a haircut
20
The difference between service providers’ and manufacturers’ operations activities is that service providers produce
intangible outputs
expensive outputs
useful outputs
tangible outputs
21
Selling shares in the company to raise money for a new venture is referred to as ___________ funding.
equity
dividend
accounts payable
debt
22
Cash register paper and shipping forms used by a business would be classified as industrial materials
True
False
23
Overall, what does marketing allow us to do
Live our daily lives
Feel better about shopping
stop buying online
limit our spending
24
Which of the following categories of information are found on a balance sheet:
Revenues, expenses, profit
Income, expenditures, profit
Assets, liabilities, margin
Assets, liabilities, owner’s equity
25
Any paid form of nonpersonal presentation of ideas, goods, or services is
Advertising
promotion
marketing
Personal Selling
26
Which of the following is a capital investment decision:
How to manage cash flow
How to manage inventory
How to handle accounts payable
How to finance investments
27
Marketing occurs wherever customers are
False
True
28
The goal of the finance function is to ensure profitability & reduce risk
False
True
29
Deciding how to transport goods is part of which operations activity?
Maintenance and repairs
Safety and security
Logistics
Scheduling
30
Marketing encourages ________ from different countries
think
train
travel
trade
31
Which of the following is a marketing activity:
Lowering operational expenses
Balancing customer needs with wants
Communicating with customers
Leading a project team
32
Monthly rent is building owners equity
False
True
33
. Which of the following presents the first three steps in the accounting cycle in the correctorder:
Post, journalize, and analyze
Post, analyze, and journalize
Analyze, post, and journalize
Analyze, journalize, and post
34
Both manufacturers and service businesses rely on scheduling.
False
True
35
Why are accurate accounting records important to a business?
They prevent any financial losses.
They give the business an image of success.
They show the business how it is doing.
They increase the return on investments.
36
Operations managers must work closely with managers and employees in
foreign markets
competing businesses
the marketing dept only
all other parts of business
37
The money it takes to keep inventory in stock is called a stockout cost
True
False
38
A philosophy of conducting business that is based on the belief that all business activities should be aimed
Marketing
Marketing Concepts
Marketing Benefits
Marketing Activites
39
Which of the following items likely cannot be marketed:
Hopefulness
Holidays
Health
Hawaii
40
Which is not a main factor in a business's site selection decision
Media
Quality Control
Purchasing
Community