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SM Test 1
SM Test 1
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Flashcards
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Questions
15
Answers
1
Professional athletes, music stars, and movies impact marketing greatly
True
False
2
Define, determine, collect, analyze, take action, and evaluate are the 6 steps of market research
True
False
3
Creating engaging content, timing your messages correctly, and devolping your target audience are effective strategies?
True
False
4
Market Segmentation is the process of dividing a broad consumer market, into sub-groups based on shared interests
True
False
5
Which of the following is not a proper way to collect primary data?
Observation
Making numbers up
Survey
Focus Group
6
Which of the following is an example of a target market?
Shoes
Animals
Insects
Men from ages 20-60
7
What P is not apart of the 4 P's of the marketing mix?
Product
Price
Promotion
Profit
8
Market Research is the action or activity of gathering information about your own compnay or business.
True
False
9
Distribution, is the process of making a product or service available for the consumer or business user that needs it
True
False
10
Which of the following doesn't realte to a Marketing Concept?
Watching TV
Pricing
Distribution
Promoting
11
Marketing is the process of creating, promoting, and presenting a product or service to meet the needs of consumers.
True
False
12
SWOT analysis stands for:
Strengths, weaknesses, opportuities, and threats
Stregths, weaknesses, opportunities, and time
Strengths, weaknesses, options, threats
13
What three concepts should a business master?
Be able to lose money
Be able to devolp and market products that are better competition choices
Identify customer needs
The business must be able to operate profiatbilty and succesfully
14
Which of the following are not a type of media:
TV
Books
Radio
Billboard
15
Advertising is:
A public promotion of a product to attract or increse interest in it
A private promotion of a product to attract or increase interest in it
A public promotion of a product to decrease interest in it