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Duplicate of Marketing Chapter 17 Promotional Concepts and Strategies: Round #1 Flashcards | StudBud
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Duplicate of Marketing Chapter 17 Promotional Concepts and Strategies: Round #1
Duplicate of Marketing Chapter 17 Promotional Concepts and Strategies: Round #1
20 terms
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StudBud Administration
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Chapter 17 questions and trivia questions
Flashcards
20 cards
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Practice quiz
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Questions
20
Answers
1
A pre-written story about a company, etc., that is sent to the media
publicity
advertising
institutional promotion
news/press release
2
Products earned & given through contests or as sweepstakes
premiums
publicity
incentives
promotional tie-ins
3
Combination of different types of promotion
public relations
product promotion
direct marketing
promotional mix
4
Manufacturers use the _______ concept to get retailers to purchase their products.
pull concept
consumer concept
push concept
customer concept
5
Who sings the song “Say So” that’s behind the popular TikTok dance?
Billie Eilish
Taylor Swift
Pink
Doja Cat
6
Another name for cross-promotion is cross-selling
False
True
7
Paid
form of nonpersonal promotion of ideas, goods & services by an identified sponsor
promotional mix
promotion
incentive
advertising
8
Manufactures use the _____ concept by directing promotions at consumers to increase demand.
push concept
customer concept
consumer concept
pull concept
9
Companies rely on promotion to attract customers
true
false
10
What one direction song is this?
Perfect
Drag me down
History
Story of my life
11
Low-cost items given away free to customers with a purchase
incentives
premiums
publicity
promotion
12
Publicity is ___________
expensive
costly
newsworthy
free
13
Direct marketing is conducted by _________
mail
all are correct
e-marketing
social media
14
A news release is a written by the company and given to the press
true
false
15
What day is Star Wars Day?
December 4
January 1
July 4
May 4
16
Disney World & Southwest Airlines offering a great deal for the customer is considered a
promotional mix
promotional relations
promotional tie-in
promotional escape
17
Personal selling requires direct contact
false
true
18
The public relations department issues
news releases
creates favorable image
all are correct
handles damage control
19
Who did Forbes name the youngest “self-made billionaire ever” in 2019?
Mylie Cyrus
Kylie Jenner
Taylor Swift
Beyonce'
20
What is the name of this TV Show?
Good Luck Charlie
Wizards of Waverly Place
Sam and Cat
iCarly
