Media Terms

Real people who have used a product give endorsements saying how good it is.

What advertising technique is being used in the ad below?

This technique uses scientific evidence, facts, or charts to sell a product.

Advertisers sometimes try to create an emotional response in the public to sell a product.

This technique uses famous people to sell a product or an idea.

Advertisers sometimes exaggerate the effects of a product.

Sometimes advertisers will offer promotions for buying specific products, for example: buy one get one.

Seeing or hearing something over and over again can get a brand to stay in a customer’s head.

This technique tries to make people laugh to sell products.

What advertising technique is being used in the ad below?

What advertising technique is being used in the ad below?

Advertisers sometimes try to scare people into thinking that bad things will happen unless they buy a specific product

What advertising technique is being used in the ad below?

What advertising technique is being used in the ad below?

This technique makes the claim that everyone else is using this product, and you should, too.

What advertising technique is being used in the ad below?

What advertising technique is being used in the ad below?

This technique is based on the idea that if customers see people who look like them in an advertisement, they will be mo

This technique gives the image of a perfect life as a result of using a specific product.

This technique claims that consumers are representing their country positively if they use specific products.

What advertising technique is being used in the ad below?