Archiving organized goals on knowing the needs and wants of target markets.

What is a selling concept?

Having an aggressive marketing of the benefits of the product.

What is Customer Value-Driven Marketing Strategy?

To use customers needs and info to set prices based on their values.

What is Value Proposition?

Being different and promising benefits with a short but powerful message.

What is Societal concepts?

Always trying to appeal to the customer and to improve society's well being

What are the 5 alternatives market concept/strategies a company should follow?

Production, Product, Selling, Marketing, Societal marketing concept

When preparing an Integrated Marketing Plan and Program what are the 4 P's?

Product, Price, Place, and Promotion

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Marketing Process

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Questions 12

Answers

1
Marketing Conceptsfactory, focuses on the product, and calls for heavy selling and promotion to make profitable sales
True
False
2
In Marketing, Companies influence customers and customers influence companies.
False
True
3
Marketing concept ?
Having a marketing plan.
Archiving goals to exceed expectation to understand markets.
Markets that have a concept
Archiving organized goals on knowing the needs and wants of target markets.
4
Companies spend a lot of money on customers needs
True
False
5
What is a selling concept?
Having an aggressive marketing of the benefits of the product.
Selling a product and listing no reasons to buy it.
Product that has selling
Selling a product with a passive marketing plan to get people to buy
6
What is Customer Value-Driven Marketing Strategy?
To put customers last and use your values to make the marketing plan.
To make a marketing plan for customers values.
Not this one
To use customers needs and info to set prices based on their values.
7
You should manage customer relationship
True
False
8
What is Value Proposition?
Showing value to your company.
Using your values to get your customers attention.
Using the same message as everyone eles but your values are bigger.
Being different and promising benefits with a short but powerful message.
9
What is Societal concepts?
Always trying to make people happy so they buy your product or service.
Always trying to appeal to the customer and to improve society's well being
To make friends with customers so they buy your products or service.
To interact with customers and make business relationships with them.
10
In a Selling concept a company cares for long term relations
False
True
11
What are the 5 alternatives market concept/strategies a company should follow?
Product,Selling,Marketing
Selling,Value,Production,Product,Societal makerting concept
Production, Product, Selling, Marketing, Value
Production, Product, Selling, Marketing, Societal marketing concept
12
When preparing an Integrated Marketing Plan and Program what are the 4 P's?
Prepare, Product, Place and Promotion
Presidential, Product, Place and Promotion.
Program, Product, Place and Promotion
Product, Price, Place, and Promotion

Marketing Process Flashcards | StudBud