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Persuasion in advertising Flashcards | StudBud
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Persuasion in advertising
Persuasion in advertising
30 terms
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StudBud Administration
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13 plays
Ethos, Pathos, Logos, Kairos
Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
Besides logos (statistics), what other appeal is dominant here?
Ethos
Kairos
Pathos
Chronos
2
What is the rhetorical appeal? What is the technique?
Pathos- utilizing words with negative connotations
Logos- exertion of authority
Ethos- establishing a "common ground"
Logos- use of facts
3
Which modes of persuasion are being used in the following photographs?
Pathos + Ethos
Ethos + Pathos + Logos
Pathos + Logos
Logos
4
Which persuasive appeal is being used here?
Pathos
Ethos
Logos
Kairos
5
Which of these terms is concerned with the characteristics of a population?
characteristic
aesthetic
demographic
credibility
6
What does the symbolism in this ad suggest?
Maccas offers healthy vegetarian patties
Capsicum is a good brain food
Cows eat vegetables
McDonald's is introducing vegetable toys in Happy Meals
7
Who is the target audience of this ad?
Sleep-deprived teenagers who want to keep gaming
Baristas who make coffee
Mothers who want to get through housework quickly
Professional adults who want to perform in their job
8
Who is the target audience of this ad?
Artists will appreciate the colour choices
Parents will value the healthy vegetables in the sauce
Children will like that the bottle is shaped like a tower of blocks
Builders will like that the sauce is made up of lots of parts
9
In the following photo, the penguin utilizes what technique associated with logos?
inductive reasoning
deductive reasoning
10
What is the purpose of this advertisment?
To highlight an issue or cause
To promote a lifestyle
To sell a product
To show company branding
11
Who is the target audience of this advertisement?
Old ladies
Young children
Adolescent boys
Parents and families
12
The following advertisements predominately appeal to their audience's
Character
Emotions
Time period
Political Views
13
What is the message of this ad?
Targeting parents to show that the product inspires creativity
Targeting pilots who want a fun hobby
Targeting teen boys who like fast vehicles
Targeting children who want to build things
14
What is this ad persuading the audience to believe about the product?
It will make you seem dangerous
It will make you seem rich
It will make you seem feminine
It will make you seem kind
15
Who is the target audience of this advertisment?
Men who want girlfriends
Old women with yellowing teeth
Children
Women wanting to appear attractive
16
What is the main strategy in this advertisement?
To show company branding
To sell a product or service
To highlight an issue or cause
To promote a lifestyle
17
What type of persuasive appeal is being relied on in this ad?
Ethos
Kairos
Pathos
Logos
18
What is the most prominent persuasive appeal in this ad?
Pathos
Logos
Kairos
Ethos
19
Which rhetorical appeal is evident in each of the following advertisements? Why?
Logos- the use of inductive reasoning
Pathos- the expressions of the people in the ads
Ethos- the use of celebrities to promote ideals/products
Pathos- the message of the ads
20
What is the dominant persuasive appeal in this advertisement?
Ethos
Pathos
Kairos
Logos
21
Which of these terms is concerned with beauty and how things look?
aesthetic
credibility
demographic
characteristic
22
What kind of persuasive appeal is being used here?
Pathos (humour)
Kairos (limited time offer)
Logos (statistics)
Ethos (celebrity endorsement)
23
Which persuasive appeal is being used here?
Kairos
Ethos
Pathos
Logos
24
Who is the target audience of this advertisement?
Bus drivers
Adults with no children
Parents
Children
25
What is a slogan
A catchy/memorable phrase
A long blurb
A single word
The name of the product
26
Who is the target audience of this ad?
Children playing in the bathtub
Adults stuck at home ironing
Old people who love cruises
Men who love boats
27
What emotion does the black background evoke?
Death
Caution
Fear/dread
Curiosity
28
The following ads utilize ______.
Appeal to emotion
Authority (Ethos)
Time (Kairos)
Statistics (Logos)
29
What does 'subliminal messaging' mean?
The hidden message under the surface
All of the above
The obvious answer that is clear to everyone
The concealed meaning that hides in our subconscious
30
The logos technique used in the following political advertisements is
Deductive Reasoning
Precedents
Inductive Reasoning
Examples
