Social Media - Days 1-36 Final Exam Review

It is better to post 6 times in 1 day and then again over the weekend, instead of posting 2 times every day

On average how much time does the average person spend on Social Media a day?

Is a tag identifying a word or phrase that groups tweets together

This type of Twitter Advertisement appears in a user's Twitter feed along with other posts

87% of companies using Social Media outsell businesses who don't

This type of advertising method on SnapChat takes advantage of features by creating how-to's, behind the scenes, FAQ

This stage in buyers journey=identifies their problem or challenge and considered different options to solve problems

There are 2 Free Methods and 4 Paid Methods to advertise on Snapchat

Share your content primarily with individuals with intrest in cpmpanies brand. This stage you devlop buyer persona

Things are moving from Digital Marketing as opposed to traditional marketing the 4 P's still remain relevant

What part of 4 P's about retail location, distibution, delivery, and downloads are you talking about?

Crucial tool to help understand the process of successfully introducing and maintaining a product in marketing

This part of 4 P's is also known as marketing communication strategies

What part of the buyers stage with the following content type be best for: Educational Content

What is the percentage of mobile apps usage verse webiste usage

What does ROI stand for?

One of the most Effective types of Mobile Marketing

The part of the 4 P's is the amount the end user is expected to pay for product

Who can afford to start a Social Media account

What part of the 4 P's is referring to when talking about quality, design, packaging, and brand you are talking about

Using this on Social Media allows your customers to be in with your brand and is a entertaining way to intrest followers

88% if people feel are essential part of buying something

Directs to website

One of the top 10 reasons people turn to Social Media is to buy products

One of the top reasons businesses feel they need to be on Twitter is customer serive

When you add a GIF to a tweet they tend to get % more engagement than ones without a GIF

Twitter study showed a customer is willing to pay almost $20 more for future tickets when airlines respond within 6 Min

Most Instagtam Business accounts will have the same if not similar marketing strategy

Developing an app should be used to push out discounts and offers instead of focused on loyalty

This part of content marketing is when content you share gets likes, shares, comments, subscriptions, ETC

Allows the "Little Guys" to get into the game

% of retail brands are using at least % types of social media

Increasing customer trust w digital marketing is important to collect as much info as possible, send emails ab new prod

Once you scheduled your content for your Social Media accounts, you can't change it or add to it. You should keep as is

What does WOM stand for?

The public is already naturally suspicious of advertising and increasingly seeking authenitic companies to realte to

Anytime someone comes into contact with something that is related to your business

This part of content marketing leads the customer closer to a decision

What form of communication is almost always the fastest way to contact a company?

Promotes in popular apps

At this stage in the buyers journey they buyer chooses a soltution to the problem

60% of people will purchase or plan to purhcase after seeing an ad through mobile marketing

This type of advertising methond on SnapChat gives "Exclusive" content which will help increase following

MMS

Involves information, people, engagement, and sales

Who is the most common user of Instagram

What part of the buyers stage with the following content type be best for: Product Comparison

You can use questions stickers or mentions or mentions in stories to spread fan love and get closer to your fans

#1 significant advantage to Social Media posts a business can carve out niche engagge with individuals likley customers

SMS

Consumers are tired of sotrytelling, they just want to hear about your brand, and how you are better than competition

What part of the buyers stage with the following content type be best for: Podcasts

The worst approach to marketing is not effectively using the 4 P's of marketing

Buyer Persona also can be called a customer persona, marketing persona, or marketing profiles

You should only have your webiste link on a few things, not necessary to have it on everything and is considered pushy

What part of 4 P's is reffering to retail price, payment plans, discounts, and credit terms your talking about

This is how a brand can sell beyond its products and services, potentially the brand itself and the ethos it carries

The 4 P's meets specific needs or demands of customers

Is marketing niche that aims to build a positive impression of a cmpany's brand among public opinions

Facebook users are % of females % of males

You cannot create your own hashtag, you can only use popular trending hashtags

Is the concept of developing marketing campaigns that appeal specifically to mobile device users

This type of Marketing method on SnapChat is the video/picture will be shared with the business lens drive followers

Ads appear based on Location

See if people saw your ads, if they interacted with your ads, if they liked your ad, and if they shared your ad

This is marketing to a great target almost down to the specific individual

This type of Twitter Advertisement helps brands become more discoverable and increase their followers

When a person has provided your company with some form of information about themselves such as name, email adress, ETC

What does MAU stand for?

This representation of your prospective customers

Personalization is casting a wide net to catch all the people who are your specific audience so you can cater to them

One of the tips for Facebook lives is to ask for engagement

At this stage buyer in the buyers journey the buyer realizes they have a problem, a need, or a pain point

This type of Twitter Advertisement shows up at the top of the trending topics lists in the trends box on Twitter

What is the way consumers generally view Social Media

Social Media for marketing % of the post should be business related and % can have something to do with personal life

Only thing you need to use to know how well your content is doing on Instagram is use Instagram Insights. Lots of info

Schedule content in advance and use a tool Hopper HQ which not only schedule content, but the caption and 1st comment

62% of people are less likley to buy again after if they have a negative experience with mobile store

MakeMyPersona=buyer persona generator that asks a series of questions and send a PDF with complete headshot of customer

What Social Media platforms drives the most website traffic than any other

Mobile coupons offer the customer the coupons instantly, not much time or cost put into it like it does for hard copies

When it comes to marketing on Social Media the most important thing about you post regarding the content is what?

This method of Marketing on ALL platforms is great for a 24 hour flash sale, it only shows for a certain amount of time

Is when advertising is intended to reach people who have already visited your website or Social Media Websites

Capturing user's phone number to send via text

What part of 4 P's is about advertising public relations, emails, personal selling are you talking about?

This part of the 4 P's is how the product will be given to customers and distributed

Which one is a great Marketing Technique?

Geofilters can only be used at that specific location so it is proof that you were at that location or event

Brand awareness is the top reason marketers use social media

Which of the following are ways to optomize your mobile email?

What does KPI stand for?

Since a typical customer views Social Media as a way of Marketing, great way for a company to come strong market efforts