1.01 MM51 Vocabulary

Promotional activities (other than advertising, personal selling, and publicity) that stimulate customer purchases

The form of promotion that determines client needs and wants and responds through planned, personalized communication:

Tangible items that should last a long time:

Intangible activities that are performed by other people for money:

The general conditions in which people live; quality of life:

Tangible objects that can be manufactured or produced for resale:

Any nonpersonal presentation of ideas, goods, or services that is not paid for by the individual or organization

A fact about or characteristic of a product:

A marketing function that involves determining and adjusting prices to maximize return and meet customers’ perceptions:

A philosophy of conducting business which involves creating and marketing products that benefit individual customers:

The people who buy goods and services:

The people who make or provide goods and services:

The set of institutions, and processes for creating, communicating, delivering, and exchanging offerings:

Tangible items that are consumed within a short time:

The management function of deciding what will be done and how it will be accomplished:

The edge achieved by businesses that offer something better than their competitors:

A philosophy of conducting business that is based on the belief that:

Any paid form of nonpersonal presentation of ideas, goods, or services: