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Marketing Essentials - Chapter 1 and 2 - Unit Review Flashcards | StudBud
Marketing Essentials - Chapter 1 and 2 - Unit Review
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What do geographics, demographics, psychographics, and product benefits have in common?
A
They are terms used frequently in sales-oriented companies
B
They are methods that can be used to segment a market
C
They are unrelated to one another so they should not be used
D
They are examples of mass-marketing approaches
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