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Marketing (Chapter 1)
What are the 4 activities of Marketing?
Promotion is
Marketing (Chapter 1)
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1
Promotion is
Getting the product into the customers' hands
changing the product/service
Informing, persuading, and reminding customers about the product/service
Deciding on a price for a product
2
What are the 4 activities of Marketing?
Exchanging, Delivering, Product, Place
Communicating, Contracting, Exchanging, Delivering
Creating, Communication, Exchanging, Delivering
Creating, Contracting, Exchanging, Delivering
3
The process of developing, promoting, and distributing products to satisfy customers' needs and wants is?
A product
Marketing
A good
A service
4
This is an item that you can touch or hold.
Good
Service
5
This function of management is when companies gather information, store it, and analyze it.
Promotion
Selling
Marketing Information Mangement
Market Planning
6
What is Value?
Cost
Money
The benefits that the buyers recieve to meet their needs
The cost of a product
7
How many core marketing functions are there?
1
5
3
7
8
Trucks, Airplanes, Boats, Trains are the main methods of transportation in the distrubtion function
True
False
9
Marketing is promoting a good or service to customers and potential customers.
True
False
10
What is the bundle offered by the company that consists of the tangible good, intangible service, and the price?
Off product
Offered Good
Good
Offering
11
A GOOD is a task that is performed for a customer
False
True
12
Production Oriented Firms believe that the best way to compete is to reduce production costs.
True
False
13
During this era was when door to door selling was created
Selling Era
Value Era
Production Era
War Era
14
What is a B2B Business?
Business 2 border
Business 2 Breakdown
Business 2 Business
Border 2 business
15
Surveys and questionnaires are examples of which function of marketing?
Pricing
Market Planning
Selling
Marketing Information Management
16
Businesses should NOT focus on satisfying consumer wants and needs.
False
True
17
The added value in economic terms to a product is called....?
economics
products
marketing
utility
18
What is a B2C business?
Business 2 Channel Distribution
Business 2 Consumer
Business 2 Contract
Business 2 Communication
19
Profit is
The money you make from selling your produt/service AFTER you pay all bills
Money that you make
The money you make from selling your product/service.
The money you make from just selling a service.
20
Using wood to create a pencil is an example of form utility.
True
False
21
To decide how much to charge for goods and services in order to maximize profit
Market Planning
Promotion
Selling
Pricing
22
Having a product available at a certain time is an example of?
Form Utility
Place Utility
Information Utility
Time Utility
23
The goal of channel management (distribution) is to find the best way to get a product into a customer's hands.
False
True
24
Which function is understanding the concepts and strategies to target a specific market?
Promotion
Pricing
Market Planning
Selling
25
Information, Possession, Time, Place, Form are examples of what?
Utilities
Ways to market a product
Ways to distribute a product
Functions
