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SEM chapter 4 Flashcards | StudBud
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SEM chapter 4
SEM chapter 4
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1
Business project inwhich 2 or more organizations work together and share the costs and profits
infastructure
a joint venture
piracy
an industry
2
___ is the theft of copyrighted material
Skimming
Plagerism
Piracy
Bootlegging
3
True or False:Playing in the WorldCup can have a major fin impact on a nation's soccer industry
True
False
4
True or False: The industry trend for soccer indicates a shrinking audience
False
True
5
True or False: Marketers in the US have only limited opp. to connect with Hispanic Americans
True
False
6
law prohibitsdiscrimination against females in school sports
ADA
Title XI
Civil Rights Act of 1964
Title IX
7
Internationaleconomic relationships resulting from the integration of the world's markets is __
IE relationships
generalization
globalization
partnerships
8
When an event has__________, the number of opportunities for men and women is roughly the same
Gender equity
Equality
9
All of the following are steps in the host selection process for the Olympics
paying large fees tothe members of the IOC
examination of thepotential host city's infastructure
site visits by the selection committee
an elaboratemarketing campaign
10
Piracy is aparticular problem for the film industry in
Canada
China
Great Britain
Germany
11
Portion of $ spent by local employers & employees that came from money collected fromtourists
Indirect Economic Impact
Direct Economic Impact
12
Title IX was created in what year?
1968
1964
1972
1980
13
The act of alteringor editing media that is considered objectionable is called __________.
Re-edits
Piracy
Censorship
Adapting
14
True or False: Marketing decisions are never based upon industry trends
False
True
15
True or False: Title IX has helped begin the slow equalization of access to sports for all
True
False
16
Scholarships must be allocated ______to the number of female to male students participating
equally
In proportion
failry
17
True or False: The marketplace in North America has become very culturally diverse
True
False
18
True or False: China sometimes censors movies it imports from other countries
False
True
19
The total of newspending resulting from an attraction or event is referred to as __________.
Direct Economic Impact
Indirect Economic Impact
20
True or False: Women's sports do notyet attract audiences equal to men's sports
False
True
21
Countries that are political opponents can compete ___________in sports.
only against friendly nations
dishonestly
fairly
22
The shared history,beliefs, customs, and traditions of a group of people is referred to as___.
Culture
religion
opinions
faith
23
___ is the international organizing and governing body of footbal
NBA
IOC
FIFA
NFL
24
True or False: Sports, music, dancing, & celebrations can be considered part of a culture
True
False
25
People who speak many languages are known as
Bilingual
polyglots
Multilingualism
talented
26
One of the beststrategies for growing a sports or entertainment business is to
avoid differentiation
exclude data onglobal trends
ignore culturaldifferences
considerinternational marketing
27
. TheU.S. film market's income from ticket sales is referred to asthe __________.
revenue
sales
Box office
ticket office
28
True or false: The International Olympic Committee selects which country will host the Olympics
False
True