COMS277 Wrap Up

A brand is only about its logo and slogan.

What factor would you most likely NOT consider when defining a target audience?

AP Style uses the Oxford comma.

A target audience refers to:

BONUS QUESTION: What year did Professor Douyon Graduate?

Which brand is best known for consistent minimalism and clean design?

Our guest speaker Kait is a micro influencer in what space

Which of these is not part of visual branding?

A brand can be a person.

Humor is always the best tone to use in advertising.

What do ad creatives often do first when developing a campaign?

Our guest speaker Steph gave what piece of advice as a creative

What is often the first spark of a great advertising idea?

Which of the following best defines brand voice?

Your target audience should always include everyone.

Memes can be considered a form of advertising.

What is the primary goal of branding?

What does 'UGC' stand for?

What would help if you’re stuck in a creative rut?

Our Speaker Patty Jackson said "Your _______ affects your altitude"

Different products can have different target audiences.

The tone of your ad should change dramatically on every platform.

Nike’s “Just Do It” campaign is an example of:

What tone best matches a campaign about mental health awareness?

A campaign for retirement planning is most likely aimed at:

Passion and creativity don’t really matter in advertising—just facts do.

Website URLs should begin with “http://” in AP Style.

What social media platform is best known for short, viral video ads?

Which date is written correctly in AP Style?

A consistent tone in your writing helps:

If your target audience is young professionals, which tone might be most appropriate?

Which brand is known for using a bold and sassy tone on Twitter?

Tone and message mean the same thing in advertising.

Creativity is a skill that can be improved with practice.

Which of these is not a creative strategy in advertising?

Which is the correct AP Style for a time?

Strong branding can influence customer loyalty.

Our speaker Donald Schuler Jr. referred to your right hook, left hook & upper cut as professional. Which is NOT included

What makes a message effective?

The 'Got Milk?' campaign is an example of a highly successful creative slogan.

According to AP Style, months are always spelled out.

Which of these exercises helps boost creative thinking?