Topic 1-3 quiz

Question 1

It is acceptable to use text from Wikipedia in my assignment without citation because it is anonymously edited

Accepted Answer

False

Question 2

If I find an article on the Internet, I can use it in my work without reference because it is in an electronic form

Accepted Answer

False

Question 3

Paraphrasing information from the Internet and using it as my own work without citation is considered plagiarism

Accepted Answer

True

Question 4

If someone said something in a lecture or on TV, I don’t have to cite it because it is not written.

Accepted Answer

False

Question 5

What are 4 steps, in order to design customer driven marketing strategy?

Accepted Answer

segmentation, targeting, diffrentiation, positioning

Question 6

I have always wanted to have an Iphone but I don't have the money to buy it. This is the ______difference between ______

Accepted Answer

buying power, wants & demands

Question 7

Plagiarism is using the ideas and words of someone else as my own work without citing the original work.

Accepted Answer

True

Question 8

For home delivery, KFC offers customer the order for free if they deliver their meals more than 30 minutes late.

Accepted Answer

Service

Question 9

I buy 10kg of pineapples in 2 cases: for my family & for my juice shop. This is ____ market in case 1 and ____ in case 2

Accepted Answer

B2C, B2B

Question 10

According to the societal MKT concept, in setting MKT strategies, companies should balance ________,________, and_______

Accepted Answer

profits; consumer wants; society’s interests

Question 11

If an article is anonymously written it still must be cited.

Accepted Answer

True

Question 12

What is the lecturer's name?

Accepted Answer

Mai

Question 13

Customers are very delighted with Yutang's frontline employees. They greet & thanks customers everytime. This is _______

Accepted Answer

People differentiation

Question 14

Which of the following statements is true?

Accepted Answer

Customer equity is the total combined customer LTV

Question 15

It is actually getting very easy for someone else to do an electronic search to find the sources of information I used

Accepted Answer

True

Question 16

The ________ process consists of analyzing MKT opportunities; selecting target markets; designing MKT strategies

Accepted Answer

marketing planning

Question 17

Demographic variables is the most widely used in market segmentation because they ___________

Accepted Answer

are easy to measure than other methods

Question 18

Paraphrasing is rewording someone else’s ideas or facts.It is OK to paraphrase in a paper as long as the source is cited

Accepted Answer

True

Question 19

Former CEO of Coca-Cola once said, "Our enemies are coffee, milk, tea and water." What competition was he talking about?

Accepted Answer

Indirect competitors

Question 20

The "public" refers to which of the following?

Accepted Answer

A target group that has an actual/ potential interest/impact in the company

Question 21

Which of the following is NOT true regarding a market?

Accepted Answer

A market includes actual buyers

Question 22

The 5 alternative concepts under which organizations design and carry out their marketing strategies consists ________

Accepted Answer

production, product, selling, marketing, societal marketing concepts

Question 23

Our store’s greatest strengths is loyal repeat customers. We should further encourage this by ____________

Accepted Answer

developing a discount program based on customers' total purchasing amount

Question 24

If I download something from the Internet and change a few words, I can use that information for class assignments.

Accepted Answer

False

Topic 1-3 quiz

Questions 24

Topic 1-3 quiz

Questions 24