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Price elasticity of demand is ......

Which of the following are two elements of AIDA?

Marketing

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Test your knowledge on the marketing mix and other marketing concepts

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Questions 10

Answers

1
Which of the following are two elements of AIDA?
Action / Intention
Action / Desire
Action / Investigate
Action / Drive
2
Price elasticity of demand is ......
How much demand changes in response to competitors
How much demand changes in response to price
How much demand changes in response to external factors
How much demand changes in response to customers
3
The definition of a distribution channel is ...
Getting the product from manufacturer to customer
The single method used to get a product to a customer
Getting the product to customers via an intermediary
Getting the product from intermediary to customer
4
Which of the following is not in the top ten most powerful brands in 2016?
NBC
Walt Disney
Google
Apple
5
Which of the following is a method of above-the-line promotion?
Direct Mail
Internet
Sales Promotions
Merhandising
6
Which of the following is NOT a disadvantage of secondary research
Must be aware of bias
Out of date
Not in a form useful to the business
Can show trends over time
7
Which of the following is NOT a sampling method?
Stratified
Cluster
Snowball
Competitor
8
Which of the following is NOT a pricing method?
Skimming
Supplier
Premium
Destroyer
9
Which of the following is NOT an objective of promotion?
To highlight promotion methods used by a business
To improve the image of the business
To make consumers aware or increase awareness of the product
To highlight the features of a product
10
Which of the following is NOT an element of the marketing mix?
Place
Penetration
Product
Price