Advertising Creatives - Midterm Examination

In making a copy this refers in considering the message is to going to be passed.

In making a copy consider the information that could have been said in a sentence or a tweet.

Effective campaigns tend to be characterized by theory and practical evaluation in conveying the message of the ads.

In making a copy this refers to identifying your specific target audience and the type of people you want to talk to.

In developing a concept, we consider the platform you will use in airing your commercial.

TV, radio, Print ads and others anre the examples of ATL.

Future research is needed to understand better the issues on campaign design, implementation and resource allocation.

In making a copy consider the personality of the brand.

In making a copy consider to be brief and concise.

His/her strategy is to write a copy to boost the website's search.

Apart from building titles, captions, phrases, _____, posts are the most important part in creating a concept.

The array of barriers that diminish campaign effectiveness, research literatures shows success stories over a decade.

This refers to a context-specific campaign and the type of product to be promoted to the audience.

in developing a concept, we strategies on how to deliver the message to the audience.

In making a copy this refers to identifying the real target person to buy the product.

In developing a concept, we communication to generate awareness and recall the idea.

In developing a concept, we identify our target audience.

Constant evolving of mediated communication will revolutionized the future campaign.

He writes copy for web application and web products.

The degree of campaign success can be improve via greater diversification of pathway, product, incentive and channels.

This refers to present first the consequences before selling it to the public.

In developing a concept, we define what is the message we want to communicate.

This refers to a profession in the advertising industry who is in charge of enchanting and persuading people.

He writes for internet such as blog and others.

Email Marketing, SEO and brand activation are examples of BTL.

BTL uses the traditional media platform that targets the general population.

ATL uses target specific audiences using Digital platforms

In making a copy you communicate what you want to your audience to do so as clearly as possible.

Within a campaign we have the campaign concept. Every campaign starts with an ___ and creative concepts comes after.

This may generate moderate to strong influences on the cognitive outcome.