The Net Promoter Score:

measures the loyalty of a brands relationship with customers

What is Social media tracking?

process finding and listening to content on the social web

Evaluation is important for measuring social media because

It delivers impressive results without much effort

The key metric of the California Tortilla marketing campaign was the:

number of Shares on each campaign-related Facebook post.

studbud

Chapter 13 Social Media Monitoring

10 termsStudBud Administration39 plays

#Social_Media_Monitoring

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
Important best practices for choosing the most useful Internet metrics include:
Identify the metrics that drive business results.
Apply Avinash Kaushik’s “so what” test.
metrics choices that are acceptable to the brand managers.
All of the above.
2
The text indicates all of the following are metrics in the Valid Metrics Framework except:
advocacy.
engagement.
influence.
satisfaction.
3
The first step in evaluation is:
deciding on a campaign.
identifying business objectives.
calculating ROI.
measuring.
4
The Net Promoter Score measures:
revisits to the product website.
satisfaction.
loyalty.
the number of likes on a product page.
5
Marketers find it easiest to track:
hashtags.
keywords.
repins.
likes.
6
The process of data gathering is generally referred to as:
investigation.
analytics.
reporting.
discovery.
7
The Net Promoter Score:
measures the loyalty of a brands relationship with customers
was an early form of social media monitoring.
is a type of quantitative measurement.
requires computer algorithms as part of its calculation
8
What is Social media tracking?
A way to easier track relevant hashtags.
process finding and listening to content on the social web
identifying the keywords that will retrieve relevant data.
A framework with first step of choosing metrics.
9
Evaluation is important for measuring social media because
Social media measurement is still in the experimental stage
It is a form of ROI measurement
It allows brands to confirm or adjust KPIs
It delivers impressive results without much effort
10
The key metric of the California Tortilla marketing campaign was the:
number of customer pictures posted on Instagram.
number of Likes on each campaign-related Instagram post.
number of Shares on each campaign-related Facebook post.
number of Likes on each campaign-related Facebook post.

Chapter 13 Social Media Monitoring Flashcards | StudBud