stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Marketing Mix and the core functions Flashcards | StudBud
Explore
/
Marketing Mix and the core functions
Marketing Mix and the core functions
21 terms
·
StudBud Administration
·
8 plays
Questions on the 4p's of marketing and the core functions of marketing
Flashcards
21 cards
F
Practice quiz
P
Host live
L
Questions
21
Answers
1
Which one is a Sales Promotion?
Door to Door Salesman
Newspaper
Samples at Costco
Radio Ad
2
When a Company will advertise a product and usually does NOT make money on this item
Captive Pricing
Rebates
Optional Pricing
Loss Leader
3
Earning a profit, Gaining Market Share, & Competing with competitors is the goal for what P?
Place
Product
Promotion
Price
4
Designing,developing,maintaining andimproving products and services that meet consumer needs.
Pricing
Selling
Marketing Information Management
Product/Service Management
5
Paid communication between a business and consumers is known as _________________
Word of Mouth
Product Line
Publicity
Advertising
6
What is another name for a Middle man?
Professional
Grunt
Rack Jobber
Intermediary
7
When companies price their product, above, below or even with competitors prices, this is what?
Optional Pricing
Competition Pricing
Cost Oriented
Value Pricing
8
Which one is NOT apart of the P - "Place"
Online
Retail Store
On a Package
Middlemen
9
Concepts and strategies used to target specific marketing strategies to a select audience
Market Information Management
Market Planning
Promotion
Selling
10
Communicating directly with potential customers to determine and satisfy their needs.
Pricing
Promoting
Product Managment
Selling
11
When you add or take away features that effect the overall price of something
Odd - Even Pricing
Price Bundling
Prestige Pricing
Optional Pricing
12
Are the 4 P's and Core functions of marketing important?
yes
no
13
Which of the following is NOT one of the 7 core functions?
Market Research
Distribution
Selling
Place
14
Type of Promotion where a product is strategically placed on a tv show or movie
Advertising
Promoting
Product Placement
Brand Loyalty
15
Which one is NOT apart of the P - "Product"
Good
Service
Idea
Time
16
The four P's are:
Profit, Place, People, Price
Production, Profit, Promotion, Place
People, Place, Price, Promo
Product, Place, Price, Promotion
17
Channel of distribution is the process a product takes from the manufacturer to the __________.
Warehouse
Mailman
Final User
Thrift Store
18
Process of deciding how to get goods into customers hands
Channel Management
Selling
Market Information Manamgent
Promotion
19
E-tailing is apart of what P ?
Place
Product
Price
Promotion
20
High Price = Good _____________ Low Price = Less _______________
Value
Quality
Cheap
Service
21
Getting the customers attention and causing an emotion towards a product
Product
Promotion
Place
Price
