ITMM Final Review

What was the name of the quiz show that was a national scam?

•A voice for colonial opposition to British colonial ruler•The first to publish a political cartoon in America

What was the longest-running magazine in U.S. history?

He was the first person ever to use closeups, editing, and narrative techniques in film in "The Great Train Robbery"

programs that are created explicitly to be sold into syndication

By the early 1960s, more than ___% of the US households owned at least one TV .

Specialized programming for diverse audiences, Assists advertisers in targeting their consumers

Magazines developed slowly in colonial America because of what reasons?

In 2012, more movies were accessed by viewers through _____ _____ ____ services than _____ _____ _____.

What is the advertising technique where an attempt is made to appeal to the “Average Joe” or people “just like me”?

Streaming is re-inventing cable

It is illegal to make attempts to defame political opposition, but the information must be undeniably factual/true.

It's rare for books to deteriorate because their acid based paper holds up well

______ is an American public broadcaster and non-commercial, free-to-air television network formed in 1970

What is the advertising technique where an attempt is made to appeal to the “Average Joe” or people “just like me”?

Irritation advertising refers to advertising that focuses on recognition by being _____ or _____

Hungarian-American film producer best known as one of the three founders of Paramount Pictures.

The investigation era caught flack from President Theodore Roosevelt, who dubbed these investigative reporters what?

formed and required theaters to rent movies, pay licenses for projectors, and pay money to avoid getting locked out.

As addressed in the book, many female directors start their careers as?

Under the Fair Use Act, you can photocopy printed works but not distribute or sell them

Who did Godey's Lady's Book appeal to?

Zukor helped create an oligopoly of the film industry by controlling the three pillars of vertical integration:

While the majority of funding for PBS is from donations, upwards of __% of its money comes from the federal government

occurs when a network TV series is syndicated in packages containing some or all episodes and sold to as many stations

The FCC declares a TV licensing freeze and it spans from

_ are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy

What is the marketing technique where references to specific brands or products are incorporated into another work?

Deodorant, and shampoo ads frequently invoke anxiety to highlight the importance of a product. This is called what?

Who are the Big Three of TV?

_____ had the first successful color broadcast system in 1954 capable of broadcasting with backwards compatibility

The first magazines appeared in seventeenth-century France in the form of bookseller catalogues under the term ______?

First designated space for showing motion pictures, popular from 1905-15 and used live piano music

He published the first newspaper ever in Britain's North American colonies.

The Sedition Act in 1799 made it a crime for American citizens to

AT&T is the largest Cable provider in the US with 26,000,000 subscribers.

The Kings of Yellow Journalism were?

CBS color system is not compatible with BW TV sets.