Exam Review Game

Obtaining information needed to make business decisions.

concepts and procedures necessary to obtain, develop, maintain, and improve a product

single marketing plan used to reach all customers

location, transportation, storing, and handling of goods on their way from the manufacturer

dividing customers into groups according to their response to a product

the four Ps

informing and reminding customers of the products available to them

group of customers that a company desired to have as customers

goods and services a business will offer to its customers

Product, place, price and promotion

communication used to inform, persuade, or remind people about a business's products.

group of potential customers who share common needs and wants

determining customer needs/wants and responding to those needs and wants through communication

dividing the entire market into smaller groups

segmenting the market based on values, attitudes, and lifestyles

segmenting a market based on where a person lives

making product available at the right time and location

amount a business charges a customer for their products.

determining a value to charge for goods and services