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Duplicate of Pathos, Logos, or Ethos??? Flashcards | StudBud
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Duplicate of Pathos, Logos, or Ethos???
Duplicate of Pathos, Logos, or Ethos???
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StudBud Administration
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Practice identifying persuasive techniques in advertising
Flashcards
25 cards
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Questions
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Answers
1
Beautiful people is
bandwagon
when advertisers use attractive people to sell things
a catchy tune by Marilyn Manson
when you transfer positive feelings about 1 thing to another
2
People who are just like you, an average person, use this product
beautiful people
transference
loaded words
plain folks
3
Advil Liqui-Gels provide up to 8 hours of continuous pain relief.
Logos
Ethos
Pathos
4
People who need more energy drink Red Bull Energy Drink.
Ethos
Logos
Pathos
5
An appeal emotions
ethos
logos
pathos
legos
6
Sprite Zero is 100% sugar free.
Pathos
Ethos
Logos
7
Leading a listener to a certain train of thought
allusion
hyperbole
transference
priming
8
A 32-oz. bottle of Tide holds enough to wash 32 loads
Logos
Pathos
Ethos
9
A child is shown covered in bug bites after using an inferior bug spray.
Ethos
Logos
Pathos
10
Using words with negative connotations to be persuasive
repetition
loaded words
slogans
transference
11
What persuasive technique is being used in this advertisment?
Logos
Ethos
Pathos
12
A commercial shows an image of a happy couple riding in a Corvette.
Pathos
Ethos
Logos
13
"I'm loving it"
transference
slogan
loaded words
repetition
14
Asking a question for added effect
allusion
rhetorical question
priming
it's not this answer
15
A collection of premises/statements with a conclusion.
speech
argument
non sequitur
essay
16
Grossly overstating the facts
hyperbole
transference
understatement
euphemism
17
adding a reference to something well known
illusion
priming
allusion
transference
18
When a celebrity endorses a product
testimonial
bandwagon
beautiful people
transference
19
Miley Cyrus appears in Oreo advertisements.
Ethos
Logos
Pathos
20
Presenting a scary situation to get people to believe your side
fear
priming
transference
bandwagon
21
What persuasive technique is being used in this ad?
Logos
Ethos
Pathos
22
An appeal to logic
logos
pathos
legos
ethos
23
Everybody else believes this, so should you
transference
plain folks
bandwagon
hyperbole
24
An appeal to credentials/ethics
argument
logos
pathos
ethos
25
What persuasive technique is being used in this ad?
Ethos
Pathos
Logos
