Marketing Model Answers

Question 1

Which of the following are factors that business controls?

Accepted Answer

Training, Price, Product

Question 2

In which stage of the PLC we find the selective distribution until consumers accept the product

Accepted Answer

Introduction stage

Question 3

Which of these 2 stages are part of the branding development strategy?

Accepted Answer

Research targeted client group - Developing a website

Question 4

Pricing control to increase demand with little competition occurs during the ...

Accepted Answer

Growth Stage

Question 5

In a product life cycle in the introduction stage, a company is ...

Accepted Answer

Seeks to build up awareness

Question 6

Members that must adopt common external tariffs and quotas with non-members countries are

Accepted Answer

Custom Unions

Question 7

Which of the following is a key driving force for internalisation

Accepted Answer

Extend Product Life Cycle

Question 8

Branding Marketing process is divided in...

Accepted Answer

3

Question 9

Which of the following are export assisting organisation firms in Malta?

Accepted Answer

Malta Enterprise and Confederation of industry

Question 10

Which of the following will help you to decide how to enter the market?

Accepted Answer

Indirect exporting, Direct Investment and Direct exporting

Question 11

Product, Price, Promotion, Place these are known as?

Accepted Answer

The 4 Ps

Question 12

Can Technology and disparate teams be barriers during the branding process

Accepted Answer

YES

Question 13

Which three factors determine the value of price elasticity of demand?

Accepted Answer

Number of close substitutes, Luxuries, % of income spent

Question 14

Setting a price that is in line with the prices charged same of the direct competitors means?

Accepted Answer

Going rate pricing

Question 15

Reduce price and continue the offer. In which stage occurs this

Accepted Answer

Decline Stage

Question 16

What is the difference between Transactional and Relationship Approach?

Accepted Answer

(TR)Single point of sale (RE)Extended relationship approach

Question 17

Which of the following are part of a Market Plan Process

Accepted Answer

Analysis of current market and environmental analysis

Question 18

Is developing a name, logo and tagline part of the branding development strategy?

Accepted Answer

YES

Question 19

In a SWOT analysis, what does Threats Measures?

Accepted Answer

Conditions and or barriers

Question 20

Which are the 5 marketing concepts?

Accepted Answer

production, product, selling, marketing, social marketing

Question 21

Which of these 2 stages are part of the branding development strategy?

Accepted Answer

Identify target Clients - Developing branding position

Question 22

Which of the following make part of CRM implementation

Accepted Answer

Set Destination (CRM Strategy) and evaluate improvement

Question 23

Which are the 3 stages of Customer Relationship Management (CRM)

Accepted Answer

Acquire, Enhance and Customer Retention

Question 24

Which segmentation stages are correct.

Accepted Answer

Objective, Identify, Develop, Execute

Question 25

Early adopters are persons who

Accepted Answer

Usually persons with leadership skills

Question 26

Which of the following 3 are part of the marketing mix strategy?

Accepted Answer

Product, price, distribution and promotion.

Question 27

Setting a price at a production cost is a

Accepted Answer

Cost-plus pricing method

Question 28

Diffusion process requires..

Accepted Answer

Nature of adoption, an element of time, communication.

Question 29

innovators are persons who

Accepted Answer

Are first to buy

Question 30

A mix market should be developed with...

Accepted Answer

Target audience and or target segment in mind

Question 31

Which of these 3 stages are part of a decision making unit plan?

Accepted Answer

Influencers, Buyers, Initiators

Question 32

Trading with member countries in a single market means you are trading within..

Accepted Answer

Common Markets

Question 33

How many adopters are in the DOI theory

Accepted Answer

5

Question 34

Which of the following is a strategic decision if to go abroad?

Accepted Answer

Face political and legal uncertainties

Question 35

In a SWOT analysis, what does Strenght Measures?

Accepted Answer

Competitive advantages

Question 36

Which of the following 2 are part of CRM implementation?

Accepted Answer

Tracking of customers and communicate with employees

Question 37

Which are the 3 correct stages ?

Accepted Answer

Align the brand - Develop visual - strengthening and Update

Question 38

Difference between Market Mix for product and for services?

Accepted Answer

Product Promotion - Service Physical evidence

Question 39

By removing Tariffs and quotas between member countries in which you are trading within...

Accepted Answer

Free trade Areas

Marketing Model Answers

Questions 39

Marketing Model Answers

Questions 39