Sport Marketing (Ch 12 in 6th edition)

Players, owners, and team management are __________ factors that affect the market climate

What does SWOT stand for?

What is the last step of the 10 strategic and tactical considerations of sport marketing?

when the organization analyzes laws on government regulations and the economic situation?

using name, design, symbol, logo, or combination differentiate a sport product from competition

Officials, trainers, and sport psychologists are examples

a tangible good/object, a service, or intangible quality that satisfies consumers' wants/needs

Which is not a tangible element in the core sport product?

a common practice used by corporate consumers that does not involve money

The media, corporate sponsors, and spectators are _____ factors that affect the market climate.

Items associated with the sport experience e.g. concessions, bands, cheerleaders, mascot, music are called

What are the four elements of the marketing mix?

Because sport is __________, marketers sell items serve as reminders of the sport experience

Giveaways, coupons, and free samples are examples of

"To some fans, a high-scoring game is exciting. To other fans, it is boring." illustrate-

Which of the following is considered the structured game plan for an organization's marketing activities?

Presenting the product in best manner to encourage the target audience to purchase it is called

Sport products are ancillary items such as the mascot and halftime entertainment.

agreement between sport organization/event and business/corporate partner in which latter pays fee to affiliate with

location of the sport product, point of origin for distributing the product, geographic location of the target markets

the value of a product and the costs the consumer must accept to obtain the product

One of the most important roles of sport marketing is carrying out the ____ of an organization.

the distribution channels that allow consumers to access or obtain the product