SM consumer behavior - self

When Rudi sees himself as handsome, Rudi is using the self-concept dimension of _.

3. ________ refers to the positivity of a person's self-concept.

17.) People alter their bodies which may serve a purpose. Which of the following is NOT one?

One study found women favor men with square jaws & defined brow ridges. These attributes are _.

23) Tomboy Tools sells a full line of pink power tools for women. This is an example of _?

10) Many societies have a tendency to expect women to pursue _ goals and men to pursue _ goals.

8.) Dorothy's red shoes in the Wizard of Oz is which of the following concepts of the self?

14.)________ refers to a person's feelings about his or her body

The _ marketing perspective says people sort themselves on how they spend their time/income.

15.) A(n) ________________ is a particular model, or exemplar, of appearance.

The _ summarizes the beliefs about his own attributes and how he evaluates the self.

_ are characteristics and behaviors that people associate with one gender or the other.

20) Paola is conservative at work and "kicks up her heels" on the weekend. She is showing?

_ refers to a consumer's subjective evaluation of his or her physical self.

Which of the following is not one of the three American models of masculine identity?

Casual Fridays" in American workplaces encourage the expression of a person's ________.

Alteration of the _ has become increasingly popular among Japanese consumers.

4. The ideal self is a person's conception of how she ________.

7) The extended self is comprised of ________.

6. _ is when we choose products with attributes that match some aspect of our selves.

22) Amar lives, eats, and breathes pro football. Amar's extended self is on the _ level.

_ defines a pattern of consumption reflecting a person's choices on their time and money.

5. _ is a strategy that involves consumers altering themselves to advertise for a product.

9.) A society that expects males to pursue _ goals stresses male self-assertion and mastery.

Clay exaggerates his positive qualities on Facebook. Clay has separated his _ self from _ self.