Marketing Vocab

Businesses that have effective marketing info systems don't need to use marketing research

All of the people in the group that the company is interested in studying

The first step in the marketing research process is to

Numerical data is easier to organize for analysis than non-numerical data.

A procedure in which everyone in the pop. has an equal chance of being selected in a sample

Procedure to find solutions to a marketing problem through the use of scientific prob. solving

Whether or not to use marketing research depends solely on its costs

Information already collected for another purpose that can be used to solve the current problem

Information collected for the first time to solve the problem being studied

Numbers of businesses collect, analyze, and sell data that can be used to meet their info needs

Non-essential purchases that satisfy consumers’ wants

A smaller group selected from the population

To make surveys shorter, each question incorporates several concepts that need to be tested

Secondary data is usually less expensive to obtain than primary data

Information already collected for another purpose that's used to solve the current problem is